Valentina AnastasiaAntonio GrassoPilar MancillaCristina Rossi

P ES T

1. The public service transportation could bemore efficient, busses and trams are notso frequent. They would like to haveanother solution to travel around the city.

2. They will be glad to use eco transportationthat help the environment and decreaseTurin's pollution. According to age, youngpeople would prefer to use scooters andbicycles to go to university and in thecentre in order to avoid traffic; olderpeople would prefer to use eco-cars.

3. They think the app would be an useful andnew solution to move around the city alsoto save money, time and reach easily andfast different places of interest. Discountsfor cinemas, restaurant and museum aresomething very nice and will motivatemore people to use the app!

SW

OT

COMMUNICATION

PLAN

Our goal is to create an easy app to get everywhere from anywhere.

What is the central issue of our project? Is to use ecological cars, bikes and scooters, in order to reach the final goal of using the new technologies to make transportation more environmentally friendly, accessible and affordableto people.

GOALS

Everyone living in Turin, working, visiting or studying in there.

Anyone with a smart phone can download the free application .

Specifically men and woman from 18 to 60 years old.

TARGET

• Segment: Transports and mobility market.

• Target market: people that live in the city of Turin and then people of the most important cities of Europe (students, workers, citizens in general, tourists, etc.).

• Position: enter the market of the apps regarding the transportation in the biggest cities of Europe.

STP

We want to make easier for citizens and tourists to travel the city in a comfortable and ecological way.

MESSAGE

MARKETING

MIX

COMMUNICATION

TOOLS AND

CHANNELS

ACTION Nº1

APP

EasyTO

ACTION Nº2

SPONSORSHIP

ACTION Nº3

ADVERTISING

ACTION Nº4

MEDIA

ACTION Nº5

PUBLIC

RELATIONS

Anywhere,

Everywhere

ACTION Nº6

VIRAL

MARKETING

The new way of transportation..Everywhere, AnywhereDOWNLOAD THE APP FREE

ACTION Nº7

PUBLIC AFFAIRS

CONCLUSIONS