Hugh Benjamin | Marketing Consultant

Ecommerce: Want to Compete with the Big Guys? Follow these Tips

You thought up the plan to start your own ecommerce website.

But what steps do you have to take to differentiate yourself from the thousands of others?

There are a few key ways you can set yourself apart from the masses and hone in on a target market.

This is why it’s always recommended that you choose a niche.

Approaching a broad audience will only water down your products and drown out your voice.

However, if you have your sights set on becoming the next big ecommerce retailer, then be prepared to take certain measures.

The following tips will set you on the right path to compete with the big guys.

Don’t focus on being the cheapest. Back in the day, Amazon had this determination, but it has since moved away from this approach.

The issue with this strategy is that it’s a losing one. Instead, focus on offering a great user experience.

Offer your visitors value they won’t get elsewhere.

Amazon does a great job of this by personalizing the shopping experience.

The easier your website is to use, the more likely people will return to browse and shop.

Incorporate features that are very useful, such as price comparisons, in-depth product information, photos, videos and anything else that can help consumers make a final decision.

Focus on building relationships with your customers.

This can be done via email and social media. Interact with them in any way you can to help learn how to improve their experience.

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