eCommerce WebsitesA RAVEN5 Case Study

RAVEN5 is an Oakville based integrated marketing agency. We work with agencies, national brands and public relations firms to create experiences as unique as your customers.

What does RAVEN5 mean? Ravens are often viewed as symbolic messengers that tell a story while the 5 represents the maximum time in seconds that you have to captivate one’s attention.

Our mission is simple:Get consumers to engage with your brand.

About RAVEN5

What is eCommerce?

Are you considering selling your products online? If so, then you'll be joining the millions of

entrepreneurs who have welcomed the world of e-commerce. E-commerce (Electronic Commerce) is

the buying and selling of goods and services, or the transmitting of funds over the internet. These

business transactions occur both as business-to-business (B2B) and business-to-consumer (B2C).

What are the benefits?• Establish an Online Presence

• Save on Operational Costs

• Provide Customers with More Information

• Drive Conversions and Sales Through Customer Reviews• Boost Brand Awareness• Analytics

Our approach to working with you

As an integrated marketing provider, we have experience working with brands & agencies of all sizes. RAVEN5 was approached by BERNINA of Canada to create an online store to sell their various sewing machines, sergers, software, and accessories.

What did we provide?RAVEN5 designed and developed a custom eCommerce website to meet all the needs of BERNINA of Canada.

RAVEN5 also created and monitored the following supporting advertisements to drive traffic:• Targeted monthly email marketing campaign• Ongoing social media organic posting campaign• Google AdWords & Facebook paid ads campaign

What were the results?BERNINA Canada received a complete eCommerce solution with many supporting channels to easily sell to both existing and new customers.

Introduction – Who is BERNINA of Canada?

BERNINA of Canada, which is the Canadian arm of BERNINA International has been one of the world's

leading sewing and embroidery machine manufacturers for more than 120 years. The Swiss family-

owned company's products are synonymous with innovation and precision. Above all, they are known

for their durability. BERNINA sewing machines are used worldwide by those with a passion for sewing.

Their passion is the development of products that allow you to put your creative ideas into practice.

They are proud of the fact that they’re the only sewing machine manufacturer still producing in the

western world.

BERNINA Online eCommerce Website: Overview

RAVEN5 developed a fully customized eCommerce solution for BERNINA of Canada utilizing the Plujo

CMS (Content Management System). This website allows consumers to easily browse, review and

purchase sewing machines in the comfort of their home.

berninaonline.ca

BERNINA Online eCommerce Website: Home Page

Home page featuring rotating banner, dynamic ads linking to product categories and featured products.

Share buttons are offered across full website on the right side of the screen on all pages. As well, the

navigation bar offers quick links to categories, register, login, cart and the ability to perform a search.

BERNINA Online eCommerce Website: Product Page

Dynamic product page are created for each product, this allows for multiple options such as colour or

size for the same product. In this example there is an option to add an embroidery module to a sewing

machine. Quick category links and filters in left column across whole store allow for easy sorting.

Visitors can also comment or write a review via Facebook comments.

BERNINA Online eCommerce Website: Account Page

Account creation and login functionality has been developed to allow returning or frequent users a

faster and seamless checkout process. User accounts save past purchases as well as allowing

consumers to continue their previous incomplete orders (ie. Items left in the shopping cart. This also

aids the abandoned cart functionality, see next page).

BERNINA Online eCommerce Website: Abandoned Cart Reminder

As part of the account functionality,

automatically built-in abandoned cart

reminder automatically emails someone

whose created an account and added

items to their cart without completing their

order. They will receive a reminder email

the following day.

The email will encourage customers to

complete their order or encourage them to

start a new.

BERNINA Online eCommerce Website: Find a Dealer Page

The “Find a BERNINA Dealer” page was developed to allow customers an easy one-step process to

find their local store by simply inputting their postal code. This makes it easier to take advantage of

BERNINA’s free in-store shipping or just find a shop for some maintenance on their machine.

BERNINA Online eCommerce Website: In-Store Shipping Checkout Option

Upon checkout, the user is given the option to select a pickup location (if required) from the BERNINA

dealer list. If they have created an account, all checkout information will be pre-populated allowing

faster checkout.

RAVEN5 Website Modules Listing

Your website may require additional modules or features to meet your business’s goals. Here is a full

listing of all the available tools when you build your website with the RAVEN5 Team:

• Web Page Manager

• Ad Manager

• Audio Manager

• Banner Manager

• Blog

• Contact Forms

• Events

• FAQ

• Photo Gallery

• RSS Feeds

• News

• Staff Manager

• Testimonial Manager

• Video Manager

• Store

• Donations

• Email List Manager

• Website Statistics

• SEO Tools

BERNINA Online Email Marketing Campaign

RAVEN5 created an email marketing campaign to promote the BERNINA Online store to the existing

email database. The emails were sent on a bi-monthly schedule featuring exclusive limited-time sales

only available through berninaonline.ca.

RAVEN5 has setup and continues to manage BERNINA Canada’s Facebook, Twitter, and Google+

accounts. The BERNINA Online store promotions have become an essential part of the social posting

schedule and content marketing plan.

Social media allows businesses to expand their reach and find new prospects through friend-to-friend

marketing.

Social Media Management

Google AdWords and Facebook Ads A/B Testing

RAVEN5 created a Facebook Ad campaign, along side with a Google AdWords campaign. Both of the

campaigns ran for a 6-month period featuring the same offers to perform an A/B test. At the end,

BERNINA Canada was provided a full performance comparison report which assisted in decisions for

the following year’s marketing plan. In this case, Facebook Ads were proven to reach more of their

target consumers and generate a higher number of sales.

Google Ads Example Facebook Ad Example

The Results

With the development and ongoing advertising efforts of BERNINA Online, BERNINA Canada has

earned the following results:

• Online sales

• Increased website traffic

• Brand awareness

• Ability for satisfied customers to encourage sales through reviews

• Expanded numbers of prospects

Next Steps

If you’re interested in setting up your own eCommerce website and looking to start selling your products

online, the RAVEN5 team can assist. See our standard website pricing below and contact us today for

more details and/or a proposal.

Basic Modules: Web Page Manager, Ad Manager, Banner Manager, Contact Form, Website Statistics, Audio Manager, Blog, Events, FAQ, Photo Gallery, Inbound RSS, List Manager, News, People Manager, Staff Manager, RSS Feeds, Testimonial Manager, Video Manager.

Advanced Modules: Store, Donations, Bulk Emailer.

SSL certificate an additional $200 annual charge. Monthly maintenance charge of $50 (Paid semi-annually). Email addresses additional. Extra 10% for WordPress websites

Contact: mbickerton@raven5.com | 289 474 5505 x700