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3 KEY CONTENT APPEALS
EDUCATE ENTERTAIN CONVINCEBASED ON AN ARTICLE THAT ORIGINALLY
APPEARED ON MY WEBSITE
I'm a Content Marketing Consultant and CEO of Honigman Media.
HI!Iâm Brian Honigman
EARN THE RIGHTYOUâVE GOT TO
TO PROMOTE
âGUY KAWASAKI
MASTER THE ART OF THEINDIRECT APPEAL
indirect appeal(noun)
| (ËindÉËrekt ÉËpÄl) |
An appeal to an audience need tangential to your product/service offering that doesnât ask anything of them and only provides value.
1
âââHOW DO I CONSTRUCT COMPELLING APPEALS?â â
đ đ đEDUCATES ENTERTAINS CONVINCES
MAKE SURE YOUR CONTENT EITHER:
âââHOW DO I CHOOSE THE
RIGHT APPEAL?â â
âŚWHY DOES YOUR BRAND EXIST?
first ask:
CANVA TOOK THEIR MISSION TO DEMOCRATIZE
DESIGNâŚ
âŚAND USED THAT MISSION TO INFORM THE TYPE OF CONTENT THEY WOULD PURSUE.(Canva Design School)
THE NATURE OF THAT APPEAL WAS TOâŚ
đEDUCATE
BREADTOPIA.COMleverages educational content for ecommerce very well
BREADTOPIA.COMleverages educational content for ecommerce very wellTHEIR PRODUCT IS THE
LOGICAL CONCLUSION
âââWHAT IF MY PRODUCT
DOESNâT REQUIRE LESSONS?â â
đENTERTAIN
PEOPLE LOVE TO LAUGH AND ENJOY!
AND THEYâRE INCREASINGLY LOOKING FOR THEIR ENTERTAINMENT ONLINE.
THE CATCH:your content has to actually be
funny, enjoyable and entertaining
PEPSIâS LATEST YOUTUBE AD DID THIS VERY WELL
AND THE RESULTS LITERALLY SPEAK FOR THEMSELVES
These are YouTube commenters! They rarely have nice things to say.
đCONVINCE
IF YOUR BRAND IS MORE ABSTRACT IN WHAT THEY PROVIDE, THEN TRY AND
CONVINCE SOMEONE OFâŚ
A BIG IDEA
APPLE CONSISTENTLY DOES THIS VERY WELL
THEIR VIDEOS DONâT JUST ADVERTISE THE PRODUCT
THEY MAKE A FORCEFUL, COMPELLING CASE FOR THE
VALUE OF GREAT DESIGN
APPLEâS PRODUCTS MIGHT BE EXPENSIVE, BUT THEIR CONTENT
CONVINCES YOU THEYâRE WORTH IT
A HONIGMANMEDIA GUIDE
Download my free content marketing style guide here or text me to grab it.
SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11