PERFORMANCE MARKETING: WAAROM HET NOOIT UIT DE MODE RAAKT

EVEN VOORSTELLEN

FABIЁNNE ROTTEVEEL

TEAM LEADERRETAIL & FASHION ZANOX

NR 1. PERFORMANCE MARKETING NETWERK MARKTLEIDER RETAIL & FASHIONINNOVATIE & CREATIVITEIT

• ZANOX ORANGELABEL• SOCIAL SHOPPING• BLOGGER & CONTENT FOCUS

SHARING ECONOMY

TRANSPARENCY IS KEY

MONETIZATION

SOCIAL MEDIA

SHARING ECONOMY

....FOR TRAVEL ....FOR DINING

....FOR SLEEPING ....FOR SHOPPING

SHARING ECONOMY

SHARING ECONOMY SHARING ECONOMY SHARING ECONOMY

TRANSPARENCY IS KEY

TRANSPARENCY IS KEY

…CONTEXTUAL COMMERCE …IN CONTENT

MONETIZE SOCIAL CHANNEL

MONETIZE SOCIAL CHANNEL

....BRANDS

....SHOPS ....INFLUENCERS

....PUBLISHERS

….BRANDING VS. SALES SELL THROUGH COMMENT

…PUBLISHER VS. BRAND

MONETIZE SOCIAL CHANNEL

MONETIZE SOCIAL CHANNEL

FABIËNNE ROTTEVEEL

Fabienne.rotteveel@zanox.com

THANK YOU!