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Email strategy
for a leading eCommerce giant to
create personalized experience and
triple click rates
&A PRESENTATION
@SitaSpeaks
Our Client
CASE STUDY OF &
@SitaSpeaks
BliBli.com is Indonesia’s leading online shopping mall focusing on various products such as Electronics, Lifestyle, Culinary and Automotives amongst many others.
TOTAL MERCHANT TOTAL PRODUCT TOTAL BRAND
2000+ 100,000+ 3000+
Source- ClientCASE STUDY OF &
@SitaSpeaks
250 million people
73 million online usersExpected to grow to 93 million by 2015
Source- eMarketer
Expected 7.4 million digital buyers
Indonesia – An attractive market for eCommerce
CASE STUDY OF &
@SitaSpeaks
INNOVATIVE & INTELLIGENT TECHNOLOGY
WIDE MORE RELEVANT AND UP-TO-DATE PRODUCT
EXCELLENT SERVICE TO CONSUMER & MERCHANT
THEPLAN
STRATEGY TO WIN 2015
CONSUMER CENTRICMARKETING ACTIVITIES
Source- ClientCASE STUDY OF &
@SitaSpeaks
How they market their services digitally
CASE STUDY OF &
@SitaSpeaks
How they market their services digitally Even though many channels to attract traffic and sales have emerged in recent years,
email continues to be one of the main channels for driving
online sales.
Source: Mc Kinsey & CompanyCASE STUDY OF &
Social media Email Marketing
Conversion rates
@SitaSpeaks
Marketers at Blibli.com wanted to capitalize on the power of email marketing to boost
REVENUE
CASE STUDY OF &
@SitaSpeaks
However…
CASE STUDY OF &
@SitaSpeaks
When we first started out, we didn’t know much about Email Marketing. The Batch and Blast approach we adopted did not help in customer engagement and response.“
Planius SimanullangCRM & Email Marketing Manager at Blibli.com
CASE STUDY OF &
@SitaSpeaks
How to engage people to do online buying?
We need an email strategy!
CASE STUDY OF &
@SitaSpeaks
netCORE Email Consultants helped Blibli.com to build a personalized experience to
convince users in online shopping
CASE STUDY OF &
@SitaSpeaks
1. Segmentation by Gender
Studies prove that segmenting your emails can improve your
clickthroughs by 50%
Source: MarketingSherpaCASE STUDY OF &
@SitaSpeaks
1. Segmentation by Gender
~ netCORE Idea ~Planning campaigns gender wise and marketing products & services exclusive to the specific
gender so as to improve the relevancy and effectiveness of the email campaign.
CASE STUDY OF &
@SitaSpeaks
SEGMENTATION BY GENDER
SUBJECT LINE
CASE STUDY OF &
SEGMENT
Male
@SitaSpeaks
SUBJECT LINE
CASE STUDY OF &
SEGMENT
Female
@SitaSpeaks
2. Behavioral targeting
~ netCORE Idea ~Perform interest based email marketing by using email open behavior to target the right users
with the right campaign
CASE STUDY OF &
@SitaSpeaks
Motor MERAH-PUTIH Diskon 1 Juta!
SUBJECT LINE
CASE STUDY OF &
BEHAVIORAL TARGETING- Campaign targeted to all men
who were active on Blibli.com emails for last 2 months
@SitaSpeaks
3. Event driven email marketing
CASE STUDY OF &
@SitaSpeaks
3. Event driven email marketing
Transaction rates are five times higher for anniversary emails than they are for bulk campaigns
Source: The birthday and anniversary reportCASE STUDY OF &
@SitaSpeaks
3. Event driven email marketing
Less than 5% brands currently send these anniversary emails
Source: netCORE Research LabCASE STUDY OF &
@SitaSpeaks
3. Event driven email marketing
~ netCORE Idea ~Make users feel special with an exclusive Anniversary Celebration offer. Target the entire
database (active and inactive) to form personal connections with the customers
CASE STUDY OF &
@SitaSpeaks
Sigit, It's Our Birthday! Ini Kado Spesial Untukmu
SUBJECT LINE
CASE STUDY OF &
KEY HIGHLIGHTS- For the first time ever evoked
interest in 40% of the email non-openers
- Campaign achieved one of the best click rates
@SitaSpeaks
Effective use of special character in Pre-header text to improve email open rate
CASE STUDY OF &
@SitaSpeaks
Effective use of special character in Pre-header text to improve email open rate
How it helps
• Increase visibility
• Shows snippet of what’s in the email before it is opened
• Reinforces the subject line and increases the probability of email being opened
CASE STUDY OF &
@SitaSpeaks
4. Subject line innovation
CASE STUDY OF &
@SitaSpeaks
4. Subject line innovation
Monday is Mom's Day! Frisian Flag Jelajah dan Karya mulai Rp41.500
Meet the Energeyes! Pre-Launch Offer Exclusive at Blibli.com
{:Before}
CASE STUDY OF &
@SitaSpeaks
Innovative, personalised subject lines helped Blibli.com improve email performance
4. Subject line innovation
Monday is Mom's Day! Frisian Flag Jelajah dan Karya mulai Rp41.500
Meet the Energeyes! Pre-Launch Offer Exclusive at Blibli.com
Name personalization[First_Name], Kamis Ganteng Up To 83%!
Use of special characters ✄ Hanya 1 Hari, THANK GOD IT'S PAYDAY!
{:Before} {:After}
CASE STUDY OF &
@SitaSpeaks
How Consultancy helped Blibli.com
CASE STUDY OF &
@SitaSpeaks
Client Testimonial
CASE STUDY OF
Planius SimanullangCRM & Email Marketing Manager at Blibli.com
&
@SitaSpeaks
Regular
campaig
ns
Anniversary ca
mpaign
Gender segmen
tation
Behavioral
Steady increase in Open Rate
Consultancy improves email open rate and customer engagement
BEFORE AFTER
CASE STUDY OF
@SitaSpeaks
3 FOLD INCREASE IN CLICK RATES
METRICS
153% INCREASE IN OPEN RATES
CASE STUDY OF &
Build your own Success Story.We are here for you.
CASE STUDY OF
&
EMAIL MARKETING SOLUTIONS BY
@SitaSpeaks