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www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
DIGITAL MARKETING&STRATEGIES
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?
10 million ecommerce shoppers
On an avg. 3 social media platforms
90% use multiple devices
400 million consumersand Ever-growing Customer Touchpoints
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?
Content Driving Community & vice versa
Youtube views up 10 times in 5 yrs
5 bn views
Whatsapp users up 3 times in 1 yr
70 mn users
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?The Benefits
Economical and Efficient use of Adspends
Interactive, Real-time
Trending
www – no physical limits
Easy to analyse and control
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Digital MarketingWhat is it all about…
SEM
MOBILE
SEO DISPLAY
SOCIALEMAILVIDEO
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Emailers
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
SEM/SEO
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Display Ads
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Social Media
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Content MarketingNewsletters/ Blogs
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Videos & Podcasts
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SO HOW DO THEY
COMPARE?Creative possibilities
Uses of channel
Returns
Capabilities – Targeting
Payback period
Campaign v/s persistence
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Email!The Grand Daddy of Digital Marketing
Emails make reach, response, conversions & ROI PREDICTABLE
Maximizes business with minimum effort!
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Email delivers thehighest ROI for marketers
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
The 2nd biggest acquisition channel, right behind organic search
Aggressive Email Marketingby Flipkart
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
40 times more effective at acquiring new customers than Facebook/Twitter
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Email Even on mobile!
Open rates on mobile has grown to over 40% in last 5 years
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
A/B testing of emails helpimprove conversion by 49%
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
What type of Emails can you send?
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Email Types – Based on purpose
Product LaunchAcquisitionPromotions/OffersCustomer Onboarding ProgramOnline ActivationChannel MigrationMultiwave ProgramNewslettersSeasonal/ Occasion MailersReminders
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Product Launches
Teaser Revealer
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Promotions
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Customer Onboarding
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Activation Campaign
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Activation Campaign
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Miss You!
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Occasion Mailer
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Newsletters
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Advanced Email Marketing
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
The 4 building blocks
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Segmentation / Targeting
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
The right Message, to the right Person, at the right Time, with the right Frequency.
Customer Centricity
Identify the Need(Analytics)
Communicate the Offer (Campaigns)
Event Triggers
Behavioral Segments
Propensity scorecards
Need Analysis
RelevantRecommendation
The Right Offer
through the Right Channel
at the Right Time
Great! But does it really work?
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Segmented campaigns drive a 760% increase in revenue
+760%
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Personalisation (name) increases open rates by 26%
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Urja’s secret recipe! Making emails work
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Look Beautiful For Less! Shop now - Save on Cosmetics!Subject lines: Curiosity, Urgency, Relevance, Value,
Emotion
Be Relevant or be deleted:
Know the TG, give them what they care about
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Copy: Written with an aim to convert them to click
through
Design:Use of Directional Design
Cues. Minimise distractions
CTA:Specific to next action.
E.g. Add to Basket vis-à-vis
Buy Now
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
How we optimize emails
Rich Email calendar
Relevant Programs & Sharp Messaging strategy
Multi wave email campaigns
Impactful Creatives
Intelligent and Deeper Segmentation
Cross and Up-sell to reach deeper pockets
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
The Parameters:- Intent and Behaviour
• The delivered• The opens• The clicks – against the links• The transactions• The value of the transactions
How we measure effectiveness
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
What’s Trending?Simple Responsive design that works across devices
More animation
Quirky communication
Video embedded emails
Greater customization
Predictive intelligence - applying propensity to generate response
Increase in pop-up boxes to collect leads
Using Social Media to grow email list
Real-time, location-specific emails
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Simple Responsive design that works across devices
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
More animation
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Quirky communication
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Greater customization
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Predictive intelligence - applying propensity to generate response
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Propensity Score
Random Database
Targeted Emailers
Social Media Inputs
Trigger Based
Behavioural Data
Are you there yet?
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
What’s the takeaway?
Stop guessing, assuming.Explore the next digital marketing.
Experience the Power.
Take home results!
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Something about us…
URJADistinctive, Digital and Fast.
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Distinctive, Digital and Fast.
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
A pioneering Digital agency focused on conceptualising and producing effective digital communication for our
clients
Deliveringdistinctive communicationat dizzying speed, at scale.
URJA - Distinctive, Digital and Fast.
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Great work comes from great partnershipSome of our Clients
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
“When in doubt, Ask!”
www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Thank You!
www.urja.com
