Email Marketing Intro

Ava Abdul

What Is Email Marketing?

It is a way to market a commercial message to a group of people through email

A great way to built trust with potential customers

This is done by building an email list and follow up campaigns, so that you would have an audience to market to.

How Effective is Email Marketing?

This technique is more effective than social media marketing because your audience chose to opt in on your list.55%

24%

45%

8%

48%

Building Your Email List – Step 1

First and foremost, have a WordPress blog or a Website

• To go about this you now have two options, can either hire a web designer or learn WordPress development online

• If you are creating your blog/site on your own, there are many things to consider such as the right hosting service, ways to drive traffic to your website, eye catching designs perfect for your target market and the content you will be using.

Building Your Email List – Step 2

Market your expertise/product/knowledge on this blog/website

• This way your web visitors can get a feel of what you are about and may want to

• Remember, strive to deliver a quality user experience and to further improve organic impressions search engine optimize your webpages to get better conversion rate.

Building Your Email List – Step 3

Most importantly, place a form for your visitors to opt into with their emails where it would be most visible to them on your webpage

• For example you could offer subscription for newsletters/follow ups, or to get a free a DVD/eBook

• You may use Aweber for a sign up form in which you can customize without having to code and only copy it into your webpage

• Aweber can manage your email list and follow up on your leads.

Sources

Wordpress.com (blog)

Teamtreehouse.com (to learn to build websites/wordpress)

Aweber.com (for managing email lists)

http://www.aweber.com/sign-up-forms.htm

Ava Abdul

@avaabdul

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