effectiveEMAIL MARKETINGTECHNIQUES

More Effective Than You Might Think

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STARRED

IMPORTANT

SENT MAIL

DRAFTS

FOLDERS

1Email marketing has an ROI

of around

4,300% S A L E

58%of people said they

are more likely to buy after reading a brand’s

promotional email.

4,300%!Email marketing has an ROI of

OF PEOPLE SAY THEY NEVER MAKE PURCHASES AFTER READING EMAILS.

LESS THAN

10%

Write a Killer Subject Line

Aim for five to eight words

(25-40 characters)

Incorporate urgency

ONLY 15 LEFT!

Captivate Your Audience

Keep it short, ask questions and add a personal

touch.Use the word

“you” to be more persuasive.

Keep it natural and add some

personality. Be human!

Convert Readers Into Buyers

{$

Become a friend first. Gain your readers’ trust before selling.

Don’t sell, but highlight the benefits your customers will gain. Show them what they will miss by not buying.

Give a deadline to create a sense of urgency.

Have a clear call to action and include multiple links.

Integrate With Mobile

48% of email is opened on a mobile device.

30% of subscribers will leave if the email doesn’t render properly.

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email photo courtesy of TheClymb.com

Targeted Marketing

Don’t only ask for a name and email, include 3-5 categories your customers could fit into for segmentation.

What data points will give you the ability to send more relevant messages?

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