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Where are all the emotional experiences in B2B?
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C A R Y G R A N T S TA R S I N A B2B B L O C K B U S T E R T HAT W I L L HAV E B U Y E R S O N T H E E D G E O F T H E I R S E AT S
REALLY? THERE’S A LOT OF TALK ABOUT THE EMOTIONAL NEEDS OF BUYERS, BUT WHERE ARE ALL THE EMOTION EXPERIENCES IN B2B?
REAL B2B INSIGHTS. DIRECTED AND PRODUCED BY WWW.EVERYWHEREBRAND.COM
“ N O T A N O T H E R P I E C E O F D E M A N D G E N . . .
( P L E A S E ! ) ”
( T H E N B I N N E D I T ) ”
ANOTHER B2B BUYER
“ I C L I C K E D T H E W H O L E W A Y T H R O U G H . . .
A B2B BUYER
(WITH A BIT OF IN
TERACT IVITY)
(WITH A BIT OF IN
TERACT IVITY)
