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EMPLOYEEADVOCACY &ENGAGEMENTTHE ROUNDTABLE SERIES
HOSTED BYKARYN COOKS | MODERN MARKETING
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EMPLOYEE ADVOCACYACROSS THE POND
FACILITATOR:KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
MAY 13, 2016 | FEATURED GUESTS
SARAH GOODALL TRIBAL IMPACT
ROOPE HEINILÄCEO, SMARP
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
DEFINING EMPLOYEE ADVOCACY
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UNDERSTANDING THE BRAND YOUWORK FOR , DISCOVERING THECONTENT , AND STRENGTHENINGTHE RELATIONSHIP WITH THEINDIVIDUAL AND THE BRAND .
HELPING YOUR EMPLOYEES BECOMEINFLUENCERS IN THEIR OWNNETWORKS .
ROOPE HEINILÄ, CEO SMARP
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HELP YOUR EMPLOYEES BE MORESUCCESSFUL AT WHAT THEY DO .
MAKE THE INDIVIDUAL SUCCESSFULAND COMPANY WILL REAP THEBENEFITS .
ROOPE HEINILÄ, CEO SMARP
KARYN COOKS | MODERN MARKETING
KARYNCOOKS.COM
IT 'S ABOUT PUTTING EMPLOYEES ATTHE HEART OF YOUR BUSINESS .
HELP EMPLOYEES BUILD THEIR OWNPROFESSIONAL BRAND ONLINE ,
DEVELOP THEIR OWN CONTENT , ANDBECOME INFLUENCERS IN THEIROWN SPHERES . HELP THEMCONGREGATE - ON SOCIAL -
AROUND A COMMON SET OFVALUES .
SARAH GOODALL, TRIBAL IMPACT
KARYN COOKS | MODERN MARKETING
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
ACTIVATING EMPLOYEE ADVOCACY
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FIRST YOU NEED TO REMOVE THEFEAR FROM THE C-SUITE .
EMPLOYEES ARE MORE THANWILLING TO PARTICIPATE ONSOCIAL , ON BEHALF OF THE BRAND .
ROOPE HEINILÄ, CEO SMARP
KARYN COOKS | MODERN MARKETING
KARYNCOOKS.COM
AFTER THE FEAR IS REMOVED,
TRAINING PROGRAMS HELP DEVELOPEMPLOYEES TO HELP THEM BUILDCONFIDENCE AND DEVELOP THEIRPROFESSIONAL BRANDS ON SOCIAL.
IT'S NOT ABOUT "SPAMMING" THEBRAND'S CONTENT. MOBILIZE THEWORK FORCE AND LET PARTNERECOSYSTEMS BECOME SOCIALADVOCATES THROUGH TRAINING THETRAINING JOURNEY.
SARAH GOODALL, TRIBAL IMPACT
KARYN COOKS | MODERN MARKETING
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
ALIGNING WITH BRAND GOALS
IT 'S BEST TO APPROACH THIS
IN THE REVERSE . IF YOU FOCUS
ON THE INDIVIDUAL YOU 'LL
IMPACT ALL YOUR BUSINESS
GOALS . FOR MANY IT 'S A
DIFFERENT WAY TO THINK
ABOUT IT BUT SUCCESS COMES
FROM PUTTING YOUR
EMPLOYEES FIRST .
ROOPE HEINILÄ, CEO SMARP
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
INTERNAL COMMS IS
CHANGING . THE WORKFORCE
IS REMOTE AND THE
TECHNOLOGY NEEDS TO
CHANGE TO ACCOMMODATE
THE EVOLVING DIGITAL
WORKPLACE .
SARAH GOODALL, TRIBAL IMPACT
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
CONSIDERATIONS
BE TRANSPARENT WITH YOUR EXECUTIVE
TEAM & EMPLOYEES ABOUT WHY THE
BRAND IS INVESTING IN EMPLOYEE
ADVOCACY , OTHERWISE IT 'S LIKE
"PUSHING WATER UP A HILL" TO GET THE
LEVEL OF PARTICIPATION YOU WANT TO
BUILD .
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SARAH GOODALL, TRIBAL IMPACT
IF YOU 'RE LAUNCHING A NEW PROGRAM ,
YOU NEED H .R . , MARKETING , AND SALES
TO ALL BUY IN TO THE CONCEPT . OFTEN
TIMES H .R . HAS EARLY INTEREST AND
WHEN THE PROGRAM SCALES UP ,
MARKETING WILL TAKE OVER THE REINS .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
ROOPE HEINILÄ, CEO SMARP
FIND AN AMBASSADOR TO CHAMPION THE
PROGRAM .
THE MOST SUCCESSFUL PROGRAMS HAVE
A GROUP OF INDIVIDUALS SUPPORTING
THE ENTIRE EFFORT .
KARYNCOOKS.COMKARYN COOKS | MODERN MARKETING
ROOPE HEINILÄ, CEO SMARP
KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM
TAKE A DEEPER DIVE INTO THEDIFFERENCES IN U.S. & GLOBAL MARKETSWATCH FULL DISCUSSION FOR ADDITIONAL INSIGHTS
ON KARYNCOOKS.COM
WRITE TO [email protected]
SHAREShare with your team.
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