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EmroozMarketing Research Co.
2012Exclusive Membership in
Gallup international & Membership in
Statistical Center of Iran
1999EMRC started
(Qual & Quant Researches)2002
EMRC Establishment
2008Retail Audit Dept.
Establishment 2011Official Membership in IMCA
2003Partner of KMR on TGI project
2009Official Membership in
ESOMAR
EMRC Background
Media Research Dept. Initiation
EMRC Structure
Management TeamSales and Marketing
HR Finance Admin
Consumer Retail Media Customized research
Desk Research
Qual
Quant
General Support
Consumer Panel
Technical Support
EMRC has a fixed staff of well-trainedinterviewers, professional researchersand local teams in 20 cities indicatingEMRC would be capable of providingservices simultaneously in urban andrural districts all over the country. Tehran
Karaj
TabrizUremia
Rasht
Sari
Gorgan
Mashhad
Qazvin
Sanandaj
Kermanshah
Hamedan
Khorramabad
Ahvaz
BushehrShiraz
Kerman
Yazd
Esfahan
Caspian Sea
Persian GolfSaudi Arabia
Iraq
Kuwait
Armenia Azerbaijan
Turkmenistan
Afghanistan
Pakistan
Turk
ey
Ardebil
FMCG
Auto
Telecom
Bank & Insurance
House Hold
Other Clients
FMCG
Auto
House Hold
Customized Research Department (Quantitative & Qualitative)
Researches
B2B
Census &Distribution
Price
Advertisement
ConsumerProduct
Media
Band
Research Services
Consumer
Demographic
Psychological
Usage & purchase behavior
Decision Making Process
Satisfaction
Contents Analysis
Copy test
Product
Packaging test
Concept test
Product/Taste test
Competitor products
Product Features
Tendency towards product
Media
Media audience
Media usage habits
Choosing the right media to
advertise
Contents Analysis
Brand
Attribute
Equity
Image
Positioning
Preference
Loyalty
Penetration
Awareness
Usage
Research Services
B2B
Market Analysis
Competition Analysis
Benchmarking
Wholesalers
Retailers
Census & Channels
Census of the universe
Potential Distribution
channels
Distribution Channels
Evaluation
Price
Sensitivity
Elasticity
Cost effectiveness
Discounts
Reasonable price
Advertisement
Effectiveness
Copy test
Concept test
Quantitative ResearchMethods
Face to Face Interviewing (F2F) / Paper & Pencil Interviewing (PAPI) Central Location Test (CLT) Door to Door Interview (D2D) Interview in Public Location
Computer-assisted telephone interviewing (CATI)
Computer Assisted Web Interviewing (CAWI)
Computer Assisted Personal Interviewing (CAPI)
Mystery Shopping
Gang Survey
Hybrid Gang
Desk Research
QualitativeResearchMethods
In-Depth Interviews (IDI)
Focus Group Discussions (FGD)
Mini-group Discussion (MGD)
In-Paired Interviews (IPI)
In-home Visit (IHV)
Shop Along
Ethnographic Research
EMRC Exclusive Products
Media and Advertising Research
Media Monitoring
TV 6 local channels All Provincial Channels (By Order)
Radio 7 channels (By Order)
NP & MG 72 topics
Total cost of media advertisements
Total cost of advertisements in each media
Cost trends of media advertisements
Number of TV, NP and MZ advertisements
Total time duration of TV advertisements
Total size of NP and MZ advertisements
Average cost and size of each media advertisement
Share of each media channel in total cost of advertisements
Broadcasting conductor
Outputs
Outdoor & Online Advertisements
Tracking Outdoor
Websites
Super Bus Billboard Street board Lamppost Banners Bridges Subway Airport Train Station
List of Top 200 Iranian Websites extracted from Alexa.
Client Order Web lists
Advertising Media Planning Consultancy
Research Methodology: Longitudinal Descriptive
Survey
Data Collection Method: Face to Face Interview
PAPI (Paper and Pen Interview)
Period: Seasonally
Data collection duration: One Week
Geographical Coverage: Tehran
Sample: 1000 Households
Reach
Average Frequency
GRPs
CPT
SECIndexes
TV Rating
Extraction of efficiency indexes related to the Advertising campaign
Presenting quantitative amounts of indexes
TV related dataPress related data Advertising Campaign
Choices/MRV Software
Target Group Index (TGI)
Demographic, Life Style, Time Diary, Consumption and Purchase Behavior, Media Habit
F2F + Self Completion
Choices Software
15 Product Categories
Over 50% of Urban Population (+15 years old)
Tehran & 16 Major Cities
10,000 households Annum (Two wave of 5000 households) Sample Size
Geographic Coverage
Population Coverage
Product Coverage
Software
Recruitment
Infinity Of Crossing
TGI project started since 2003in Iran and has been executedcontinuously until now.
Demographic characteristics
Target group analysis
Usage Pattern Consumption Level Product /Brand Penetration Study trends Market segmentation Analyzing shopping behavior Substitute Products
Analyzing consumer life style
Gaining Information on values and
believes
Brand positioning
Market segmentation
Identification of effective factors on
consumer choice
Advertising Campaign design based
on target group attitudes and life style
Hours of being exposed to advertisement Daily activities plans Designing appropriate campaigns
Identification of audience usage pattern in different occasions
Study trend of most important change in audience life
Consumer segmentation based on life conditions
Identification of target group characteristics
Target Group’s Media habit Optimize Media Planning To increase advertising plans
effectiveness– Reach– Frequency– GRP
Creative message for Ads.
TGI Outputs
Demographic
Media Habit
Life event
Daily Plan
Life Style
Products & Services
Target Group Analysis Demographic Characteristics
Attitudes and life styles
Market Segmentation
Study market segments
Design specific marketing and advertising plans for
each segment
To Optimize Media Plans
Optimum budget for advertising plans
To design advertising plans
To estimate advertising plans effectiveness indices
Correspondents Mapping
Brand Positioning
To create advertising messages
Trend Analysis
Study trend of products and services usage Patterns
AnalysisTools & Methods
Correspondence Mapping
Trend
Media Report
Cluster Analysis
Chaid
Retail Audit
Retail Audit
Geographic Coverage Tehran & 14 major cities
Sample Size 1700 outlets
Distribution Channels 8 distribution channels including:
Supermarket & Co-Ops, Large, Medium & Small Groceries, Kiosks, Cosmetic shops & Pharmacies
Products Categories Food & Non-Food
Reporting Software:
By Order Projects
Census
Price Audit
and any particular project related to retailing
Average retail sale price (RSP)
Sales volume Purchase volume Volume share Purchase share Sale value Value share Share in shop handling
Numeric handling distribution Weighted handling distribution Numeric stock distribution Weighted stock distribution Out of stock Weighted out of stock Cost of out of stock Stock cover in days Share In shelf Closing stock count
RA Outputs
Price
Stock
Sales
www.emrc.info
Global TGI Partner: www.globaltgi.com
Listed by ESOMAR: www.esomar.org
Member of Gallup International: www.wingia.com
Emrooz Marketing Research Co. (EMRC)
No. 7, Sheikh Bahaeie Sq, Tehran, Iran
Tel : +98 21 88 620 500Fax : +98 21 88 054 753
E-Mail: [email protected]