Shares Investment is the only integrated financial media in Singapore that publishes in both the English & Chinese languages since 1995. Through its print, digital, social

platforms and events, it reaches out to more than 150,000 investors.

Our Vision

We are committed to balanced and unbiased editorial content for our readers.

1

We value the trust that investors place in us, to provide accurate and timely fundamental research.

2

We are committed to being a trusted bridge between institutions and regulators to reach investors.

3

Shares Investment is about empowering investors with the unbiased investment knowledge and research, to make informed investment decisions — achieving financial freedom.

Our Business PartnersAs such, Shares Investment has been able to gain the trust with our long-term partners

to help reach their marketing goals.

There are about 450,000 active investors in Singapore. We engage 150,000. Which is why we are amongst the top 3 most read financial magazine in Singapore.

Our Community

More than 150,000 investors p.m.

48%

28% 38.4%

10%

28% earns more than S$80,000 p.a.

28% trades more than 4 times a month

48%: above S$10,000 per trade

10%: Portfolio size above S$500,000

38.4% trades above once, fortnightly

Our CommunityWith a history of nearly 30 years, Shares Investment is a renowned media amongst the investors in

Singapore: “The top 3 most read financial magazine among frequent traders in Singapore.”

28%

Shares Investment engages the mass affluent investors through (a) digital (b) print, and (c) events.

The Engagement

Digitalsharesinv.com is the only bilingual financial portal in the region, generating more than

20 trading ideas every week. All these trading ideas are complemented by fundamental research on every listed company in Singapore and Malaysia.

Multiple ScreensThrough the different platforms, Shares Investment users read our content through multiple platforms.

And in whole, this accounts for more than 2 million ad-unit impressions per month.

Desktop page-views account for nearly 600,000.

With a website that is suited for the tablet, the growth in tablet has been faster than desktop.

The fastest growth is through our mobile site. (10x); with 150,000 pageviews, and 115,000 app sessions p.m.

61% 24%15%

70%S’pore Traffic

67,155 users 80% male

Second most read newsletter in Singapore. (Investment Trends 2011-2013)

1

76% engagement rate, i.e. investors who actually reads through the content.

2

Using content, we have built trust and engagement through electronic direct mailers to our investors. This enables us to provide strong marketing message through content.

Financial Content in the Mailbox

Digital Newsletter

Fully supporting the Personal Data Protection Act, Shares Investment newsletter delivers quality content to 57,148 investors

Through social media, Shares Investment was able to reach 60,000 investors, organically, during one of our events recently. This is based on our Chinese community alone.

Social - the new reach.

Social Media

Through the social media platforms, Shares Investment engages more than 18,000 investors.

facebook/sharesinv

@sharesinv

fb.com/gushizixun

10.1K

6.5K

2.8K

PrintShares Investment is one of the top 3 most read financial magazine in Singapore

(Investment Trends). And remains the only financial magazine that publishes fundamental research on more than 100 Singapore listed companies, every fortnight and in English and

Chinese.

Top 3 read financial magazine amongst frequent traders in Singapore since 2011.

1

Shares Investment reaches

out to more than 30,000 readers every month.

2

Through subscription, brokerage firms, retail outlets, Shares Investment magazine remains an effective print medium to reach out to matured frequent traders for the likes of IG, Phillip Capital and OSIM.

Targeted Frequent Traders

Print Magazines

Every fortnight (Friday), the Shares Investment collates all the latest market data, publish, print and deliver it into the market on Saturday.

3

More than 75% of local brokerages (UOB Kay Hian, Philip Capital, DBS Vickers, etc) orders the magazine for their clients.

EventsSince 2010, Shares Investment has continuously held one of the largest Chinese

investment seminars in South East Asia. The largest attendance for an event was more than 2,000 paying delegates.

Invited prominent speakers from around Asia — Prof Chan Yan Chong, Hu Li Yang, DAR Wong, etc

1

98% approval rating for every event held.2

Together with the digital and print media, Shares Investment Conferences has been able to garner quality investors into its events. Also, with its media, it ensures effective campaigns that lasts more than a weekend.

Quality Leads

Events

Every year, Shares Investment holds 3-4 events: with the anchor event being the Shares Investment Conference, with more than 1,000 paying delegates every time.

350% trades in more than one market, demonstrating their sophistication and experience in investment.

Importantly, Shares Investment creates content that is trusted and that engages investors since 1995. And it is quality content that creates brand conversations.

Content Matters

Content Is Most Valued

Stock Px & Vol

News & Announcement

Local Financial News

Global Financial News

SGX Movements

Global Stock Mkt Movements

Analyst Reports & Reocmmendations

Professional Technial Analysis

Others

0 40 80 120 160

2%

53.1%

57.8%

37.4%

57.1%

60.5%

71.4%

79.6%

77.6%

2.00%

46.80%

60.90%

41.60%

52.50%

61.30%

72.90%

78.30%

76.40%

Guests/Registered Users Subscribers

Editorial content constitutes a substantial portion of investors’ reading needs.

Based on internal survey -- online community, July/Aug 2013

Consumers looked at native ads 53% more frequently than display ads

1

Native ads registered 18% higher in purchase intent2

Unlike the usual banner ads, consumers demand brand conversations that require brands to create content. In the financial vertical, Shares Investment is able to bridge this content gap for our partners.

Drive Brand Conversations

Native Advertising

The effectiveness of traditional marketing has dropped. With our trusted content creation abilities, we have helped to engage investors for our partners.

332% would share a native ad versus just 19% for display ads.

As Seen OnShares Investment’s content is also seen on Yahoo Finance, NewsLoop as well as

StockMarketReview.com, and continues to grow its content reach.

Yahoo Finance Singapore

NewsLoop by Singtel

StockMarketReview.com

Case Study

Together with Bursa Malaysia, Shares Investment ran a content marketing campaign: events and trading ideas online for over 6 months.

Bursa Malaysia

Achieved 50,000+ Views

After the CLOB incidence, there’s still lukewarm interest in the Malaysian equities market amongst Singapore investors. As such, Shares Investment worked together with Bursa Malaysia to publish unbiased,

balanced trading ideas across our digital media platforms. This content complemented the offline engagement during the Shares Investment Conference in 2014.

Interest Before: 30%A lot of mistrust towards

the Malaysian Market.

Interest After : 39%Re-education and

branding helped gain trust

Keenness: 85%Many more wants to know about the M’sian market

Trading Interest : 62%Many more are willing to start trading in the M’sian market.

39/30% 62/85%

39/30%Native advertising from a neutral, unbiased media source helped rebuild trust

Bursa Story : Successful EngagementA survey was done amongst investors (a) their interest in the Malaysian market before/after the

campaign, (b) where they get the necessary information, (c) demographic questions. More than 50% of the respondents are below 40 years old.

Case Study

To draw interest in our mid-year review seminar, we did an integrated campaign across print, digital and social media.

Mid-Year Review ‘14

911,144+ Impressions

Integrating all the media platforms to reach out to our audience, the event was a fully-paid, full-house event. At the same time, the event had more than 10% of new trading account open for our sponsors.

407,531

343,371

160,242

Online Media

Click-throughs over mobile banners

reached a high of 0.46%

Social Media

On-site social updates led to historical engagement levels with the online community.

138,480Traditional media drew more than 30,000 eye-balls per issue

Print Media

Content focused newsletters led to 12%

click-through rates.

Digital Newsletter

Mid-Year Review Event : Integrated MediaAcross the different media, the event successfully garnered full-house response. At the same time, social

media engagement reached 160,242 reads in one day.

Nearly 500% more click-throughs into the website from that EDM.

1

15.3% of tickets sales generated by one key EDM sent.

2

Unlike the usual marketing EDMs, our EDMs were based on content generated by the team and the speakers, hence driving higher engagement and tickets sales than other media.

Content Drives Engagement

Native Advertising Through Newsletters

One of the most successful marketing medium was the content-based EDM. We included a click-through video clip of a speaker in the EDM.

Historical 160,000 views in one day.1

The single most viewed and shared post, received 2,857 post-clicks.

2

With some audience who are unable to be at the event, or still sitting on the fence for a paid event, the social media updates drove lots of interest and engagement in the community, strengthening the brand for future events.

Social Media Offline.

Native Advertising Through Social Media

During the event day itself, the social media engagement on our Chinese FB page hit more than 160,000 views with more than 50% watching the entire video clip.

Ultimately, Shares Investment is about connecting with quality partners with our community — empowering them to make informed investment decisions and attain financial freedom.

Our Customers

Meet the TeamThe team together has decades of trading, fundamental researchers and journalism that Shares Investment is known for. There are financial graduates, CFA, and ACCA graduates amongst them. Recognised for their editorial quality, we

are an accredited publisher for Yahoo Finance (Singapore), Newsloop and StockMarketsReview.com

LOUIS LEE

Research Editor (Digital)

HAOXIANG CHOO

Research Editor (Print)

QIUYING ONG

Snr Research Executive

SHANE GOHResearch Executive

PETER NG

Research Executive

SIMEON ANGResearch

Editor (Tradeable)

Meet the Market WatchersAmongst the many others, we have some of the markets best market watchers whom we work with to gain insights

into the market — ensuring that the investors receive the latest and balanced insights into the market.

CHAN YAN

CHONG

CHARLIE LAU

COLLIN SEOW

ERNEST LIM

DANIEL LOH

ROBIN HAN

Contact Us

We are committed to working together with you to engage your target audience.

Should you have any questions or even suggestions on how we can do better to reach your goal, please call our sales at

67458733 or sales@sharesinv.com.

We look forward to hearing from you!

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