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* Sales & Marketing
(but were too afraid to ask)
EvErything youalways wantEd toknow about s&M*
ABANDONTRADITION
Session I
THANKS TO ‘TRADITION’YOU ScReAm ‘hElP!’ wHeN:
1. You’re drowning
2. You’re lost
3. You’ve just knocked over Sean O’Brien’s pint
THANKS TO ‘TRADITION’YOU ScReAm ‘hElP!’ wHeN:NEVER
>
In sales/marketingspreadsheets
In Jargon
your own
1. You’re drowning
2. You’re lost
3. You’ve just knocked over Sean O’Brien’s pint
wHY?
YOU ARe HeAD OfSAleS/mARKeTINg
…and are expected to know everything…
OR
YOU ARe HeAD OfSAleS/mARKeTINg
…and are expected to know everything…
WANT TO BE
will be
TRADITIONTHANKS TO
42% of sales reps feel they do not have the right information before
making a sales call.
(Source: Lattice Engines/CSO Insights)
Nearly half (45%) of companies now report that their sales reps need help figuring out which
accounts to prioritize.
(Source: Lattice Engines/CSO Insights)
TRADITIONTHANKS TO
53% of sales leads are now generated by sales people, compared to 24% by the
marketing team.
(Source: CSO Report)
TRADITIONTHANKS TO
TRADITIONTHANKS TO
Just 4% of the sales people in the U.S. sell 94% of the goods and services.
(Source: Harvard University and Gallup)
58% of buyers report that sales reps are now unable to answer their
questions effectively.
(Source: Forbes Insight)
TRADITIONTHANKS TO
traditionbut please close the door behind you.
THANKS A lOT
never liked you anyway
it’s not you, it’s me
nobody puts babyin the corner
traditionIt’s time to start doing
things differently, asking the right questions, and getting
the job done.
DOeSN'T wORK HeRe ANY
mORe.
HOw?
10 hail Marys& 5 our fathErs
OR
ABANDONtradition
Embrace Inbound Marketing.
it might change your life!REad OUR
‘INtRO tO INBOUNd’
STOPwASTINg TIme
Session II
It’s a dirty word.(Fifty Shades of Filth actually)
It’s up there with ‘Marketing’ and ‘%*@!’
SAleS
it’s a waste of time.
Because mostof the time,
of the average sales person's day is spent on non-revenue generating
activities, including not knowing where to find good prospects or recognising
them once they find them.
(Source: teleSmart.com)
80%
Research shows that 35 - 50% of sales go to the vendor that responds first.
(Source: InsideSales.com)
…if only there was a way to direct traffic to you?
(Hint, hint, there is; keep reading)
of business buyers saywhen they’re ready to buy,
they’ll find you…
(Source: demandGen Report)
or your competitor
More than a quarter of allB2B sales cycles take 7 months
or more to close.
(Source: Harvard University and Gallup)
(or 4 dog years)
wHY?
SAleS!to the masses...
...and they’ll run a mile
Scream
THeRe IS AN AlTeRNATIVe
Seduce them individuallywith timely, engaging content and they’ll seek you out and listen to
what you have to offer.
HOw?
Human Sacrifice
OR
whispers that
In a nutshell, Inbound Marketing helps you earn the trust of better quality sales leads.
( i.e less wasted time )
STOPwASTINg
TImeStart Inbound Marketing.
it might change your life!REad OUR‘INtRO tO INBOUNd’
PlEasurEPain
Session III
vs
(this is a lie.)
NO PAIN, NO gAIN
(Run away Anastasia!)
PleASURe = PAIN(this is also a lie.)
wANT PROOf?
PLEASURE
PAIN(Source: Gleanster Research)
of marketing leads are qualifiedbut not yet ready to buy.
50%
more pain : (
pain
(Source: MarketingSherpa)
of marketing leads neverconvert into sales.
Lack of lead nurturing is the commoncause of this poor performance.
79%
UGH!!
Mmmm!
(Source: MarketingSherpa)
61% of B2B marketers send all leads directly
to Sales…
…however, only 27% of those leads will be
qualified.
(Source: demandGen Report)
Strawberries & Cream
Needle & Haystack
Nurtured leads produce, on average,a 20% increase in sales opportunities
versus non-nurtured leads.
Wall, meet Head
(Source: MarketingSherpa)
of B2B organizations DO NOT verify valid business leads
before they are passed to Sales.
44%
we NeeDTO START:
1. thinking differently2. acting differently3. Marketing differently
wANT
mORePROOf?
small far away
of B2B marketers confess to not even measuring R.O.I
49%
(Source: the B2B Barometer)
of B2B marketers NOT producing mobile-specific content as part of
their content marketing efforts
(Source: Smart Insights)
of marketers indicate that emailis their most important digital
marketing tool.
64%
(Source: BtoB Magazine)
***Sigh***
eND THe
PAIN
inboundMarkEting
More pleasure, less pain
it might change your life!REad OUR‘INtRO tO INBOUNd’
Squaredot was founded in 2015 with a vision to deliver better marketing return on investment for its B2B clients through proven inbound marketing methodologies.
[email protected] www.squaredot.eu +353 83 359 9077 +353 1 524 2731
18 Upper Stephen St.Dublin 8, Ireland
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