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EVOLUTION OF GOOGLEHow It Impacts Your Website
BASICS
1PART
SEARCH ENGINES
Algorithm
FIND RANK RETURN
the most RELEVANT webpages for a particular set of keywords (search terms)
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UPDATES & IMPACTS
2PART
FEBRUARY 2011, 2014
Panda
FOCUSES ON FILTERING OUT LOW QUALITY SITES FROM RANKING
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JANUARY 2012, 2014
Top Heavy
QUALITY CONTENT GRADING FOR INFORMATION ABOVE THE FOLD
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Main target: link spamming
APRIL 2012, 2014
Penguin
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AUGUST 2012, 2014
Pirate
Designed to fight copyright infringement
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SEPTEMBER 2013
Hummingbird
FOCUSES ON THE MEANING OF THE SEARCH PHRASE TO DELIVER FAST AND PRECISE
RESULTS
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JULY 2014 / DECEMBER 2014
Pigeon
POWER TO LOCALIZED SEARCH RESULTS
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OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015 APRIL 2015, 2016
Mobilegeddon
Focus on mobile compatibility and user experience on mobile devices
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OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015OCTOBER 2015
RankBrain
Focus on QUALITY and USER EXPERIENCE
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TIPS & TAKEAWAYS
3PART
FOCUS ON USER NEEDS & INTENT
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CREATE QUALITY CONTENT CONSISTENTLY
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MOBILE FRIENDLY SITE
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IMPLEMENT HTTPS
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GROW DIGITAL FOOTPRINT
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GATHER AND SHOWCASE TESTIMONIALS & REVIEWS
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DON’T SPAM OR OVERSTUFF KEYWORDS
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NATURAL LINK BUILDING
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OPTIMIZE TITLE TAGS & METADATA
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STAY UP TO DATE ON THE LATEST SEO TRENDS
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BE PATIENT
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MONITOR PROGRESS & RESULTS
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Any Questions?www.2webdesign.com (306) 664.2932 [email protected]
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