CAWI-BUSSolutions one click away

2.4 billion people in online worldwide

73% of urban Romania is online

Why CAWI-BUS?

43 k respondents in Exact Online Panel

Benefits of Exact CAWI-BUSEfficiency

•Easier access to respondents – Due to a solid 43k respondents panel, it is easier to reach target groups that were previously difficult to access.

•Fast – First results are available within days. The questionnaire can be accessed at any time and can be completed by several hundred people simultaneously.

•Cost efficient – Several types of costs can be saved through web interviewing (such as printing, interviewers, travelling, data recording), compared with other methods & instruments, leaving more funds for intensifying the analysis.

Accuracy

•Less errors – There are no errors from interviewing or data input, providing results that are more reliable.

•Non-induced answers –There is no influence by interviewer mediation and interpretation. Due to the self-completed questionnaires, respondents can provide answers that are more precise and respond to open questions with more details.

•More appealing questionnaires –Multimedia and interactive elements can also be included, due to the online interface. This also makes the experience more enjoyable for the respondents and keeps their attention for longer.

Versatility

•Complex questionnaires – complex jumps and logical conditions can be managed without errors. Due to state of the art NEXT CALL software, automated questionnaires.

•More diversified topics –The questionnaires are self-completed, so topics that are more sensitive can also be included.

Exact CAWI-BUSSolid Sample

• 1,000 respondents, urban representative, +/-3% maximum sampling error at 95% confidence level

Short Timing

• 5 days for main results; starts on the first working day of the month, full results in 2 weeks

Reliable Panel

• 43,000 active respondents, with balanced demographics, monthly refreshed and quarterly verified

Cost efficient

• The cost of one single answer question starts at 50 euro

The sample is two-stagestratified, random, urbanrepresentative for thepopulation of 15-60 y.o.

Quota controls are applied atthe final respondent selectionstage in order to ensure that thesample is fully representativefor the urban Romanianpopulation universe

ONLINE OMNIBUS SURVEY

Exact C&C Online Panel

over 43,000 active

respondents

panel built from offline surveys

well balanced demographics

reliable for urban representative

surveys

2% monthly refreshed

quarterly verified demographics

Demographics

ESOMAR social statusEducationOccupation of the mainincome earnerHousehold appliancesand properties

Number of children in the household

Marital status

Gender

Occupation

Personal monthly net income

Household monthly net income

Number of persons in the household

Timing

MONTHQ’NNARIRE

DUEFIELD

RESULTS

XLS. PRELIMINARY

FULL

July June 30th July 4th -8th July 11th July 17th

August July 31st August 6th-10 August 13th August 19th

September August 29th September 4th-8th September 11th September 16th

October September 30th October 6th-10th October 14th October 20th

November October 31st November 6th-10th November 13th November 19th

December November 29th December 4th-8th December 11th December 17th

Values

Type of questionDelivery of

tablesClosed Question, single answer (2 - 5 items) 50

Closed Question, multiple answer (2 - 5 items) 90

Numerical open questions - without code frame (e.g.: numbers) 90

Scaling per item 25

Matrix per item (for example: Brands Image) 35

values are in Euro

The prices above are calculated for 1,000 interviews

Analysis and/ or reporting +20%

Thank you!

Your Contacts

Stefan Andrei, Business Approach for Market ResearchTel.: 0745.388.986; E-mail: stefan.andrei@exactcc.ro

Ioana Bogus, Senior Client ServiceTel.: 0721.327.586; E-mail: ioana.bogus@exactcc.ro