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BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Extreme Optimization Harnessing the power of Human and Machines
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
MEET THE SPEAKERS
James StewartAccount Specialist,
Acquisio
Aaron LevyAccount Executive,
Elite SEM
John LeeManaging Partner,
Clix Marketing
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Man -VS- Machine
James Stewart
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 4ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 5ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 6ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 7ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 8ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 9ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 10ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 11ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 12ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 13ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 14ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 15ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 16ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 17ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 18ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 19ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 20ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit
ELITESEM.COM CONFIDENTIAL
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BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Extreme Optimization: Harnessing the Power of Humans & MachinesYes, People Still Matter. No, We Aren’t Out of a Job.
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 68ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
• Managing Partner – Clix Marketing
• Digital Advertising Geek • Emphasis on “Geek”
• Prior Sentences Served:• Hanapin Marketing • Wordstream
• Writer: • Search Engine Watch, ClickZ, Clix Marketing
Blog, The SEM Post, Acquisio Blog, PPC Hero
• Speaker:• SMX, SMX Social, SES / ClickZ Live, HeroConf,
State of Search, Acquisio User Summit
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 69ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Automation Is Often Polarizing
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 70ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Some People See the End of the World (or Their Job)…
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 71ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Others See Opportunity…
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 72ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
At The End of the Day, Everyone Is Just Asking a Question…
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 73ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Where Do Humans Fit In the World of Automation?Extreme Optimization: Harnessing the Power of Humans & Machines
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 74ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Real World Decision Making
Determine a Need Application Implementation Governance &
Quality Control Rinse & Repeat
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 75ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Automation Can Hurt Just As Much As HelpExtreme Optimization: Harnessing the Power of Humans & Machines
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 76ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Automation Will Fail Without a Human’s…
Experience
Insight
Intuition
Guidance
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 77ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Humans + Automation =BadasseryExtreme Optimization: Harnessing the Power of Humans & Machines
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 78ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
This assumes you believe PPC performance is a monster…
BRIGHT IDEASSTART HERE.
©2015 All rights reserved 79ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee
Automation Is a Natural Extension of Human Strategy
Human Strategy &
Governance
Scripts
Ad Customizers
Bid & Budget
Manager (BBM)
If/Then Rules
Ad & Campaign Schedules
Data Feed Automation
Insert Badass
Automation Here
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Thank you!Question? @john_a_lee [email protected]
BRIGHT IDEASSTART HERE.
2015 SUMMIT MONTREAL | JULY 29+30
Thank you! Questions?