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Agenda
Digital Chai pe Charcha #DigitalCPC#Facebookin2017
Internet users in India
About 450 000 000
Facebook Users in India
155 000 00066% active daily
Indian Users on Whatsapp ?
155 000 000
Indian Users on Instagram ?
14 000 000
Focus on Shopping & E-Commerce – even Consumer to Consumer
Focus on Shopping & E-Commerce with Canvas
360 Degree Photography & other creative mediums at the disposal of brands
360 Degree Photography by Ustraa
Focussing on users to stay within the platform – Instant Articles, Lead Forms and more
Video content is going to grow – never been easy to make videos
Video content is going to grow with Facebook Live
Online – Offline Connect is becoming key
Online – Offline Connect is becoming key – Showing users how close they are
Online – Offline Connect is becoming key – Encouraging users to review offline stores
Communication & Messaging is key
Communication & Messaging is key – Chat Bots & Shopping coming soon to the messenger
Regional Content is going to be key going forward
Regional Content is going to be key – Facebook has integrated it already
Less is more when it comes to FB content
NotionPres – Campaign for Book “The Great Indian Obsession”garnered reach of close to half a million over a span of a week