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Agenda Digital Chai pe Charcha #DigitalCPC #Facebookin2017

Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

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Page 1: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Agenda

Digital Chai pe Charcha #DigitalCPC#Facebookin2017

Page 2: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Internet users in India

Page 3: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

About 450 000 000

Page 4: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Facebook Users in India

Page 5: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

155 000 00066% active daily

Page 6: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Indian Users on Whatsapp ?

Page 7: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

155 000 000

Page 8: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Indian Users on Instagram ?

Page 9: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

14 000 000

Page 10: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha
Page 11: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Focus on Shopping & E-Commerce – even Consumer to Consumer

Page 12: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Focus on Shopping & E-Commerce with Canvas

Page 13: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

360 Degree Photography & other creative mediums at the disposal of brands

Page 14: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

360 Degree Photography by Ustraa

Page 15: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Focussing on users to stay within the platform – Instant Articles, Lead Forms and more

Page 16: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Video content is going to grow – never been easy to make videos

Page 17: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Video content is going to grow with Facebook Live

Page 18: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Online – Offline Connect is becoming key

Page 19: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Online – Offline Connect is becoming key – Showing users how close they are

Page 20: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Online – Offline Connect is becoming key – Encouraging users to review offline stores

Page 21: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Communication & Messaging is key

Page 22: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Communication & Messaging is key – Chat Bots & Shopping coming soon to the messenger

Page 23: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Regional Content is going to be key going forward

Page 24: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Regional Content is going to be key – Facebook has integrated it already

Page 25: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Less is more when it comes to FB content

NotionPres – Campaign for Book “The Great Indian Obsession”garnered reach of close to half a million over a span of a week

Page 26: Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha

Q&A

Email: [email protected]: @jvchawla