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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Citation preview
Fake Fans:
A Huge Social Media
Mistake
Andrew Grill@AndrewGrill
Global Partner, Social Business @IBM
Channel 4: “Celebs, Brands and Fake Fans”5th August 2013
social.bz/fakefans
Social media is just like real life!
“Social media is the
best piece of market
research you never
commissioned”
Customer Decision Journey - old
June 2009 issue of McKinsey Quarterly, David Court social.bz/cdj
The loyalty loop exists as a result of the social channel
June 2009 issue of McKinsey Quarterly, David Court social.bz/cdj
Customer Decision Journey - new
http://lc.tl/bmf
BBC 3: The revolution will be televised Episode 4
“Can I Be your friend?”
social.bz/bmf
social.bz/cbp
Peter Steiner published by The New Yorker on July 5, 1993
14
@SantiagoSwallow
social.bz/faker
15social.bz/faker
16social.bz/faker
social.bz/faker
social.bz/faker
Top Tips
• Don’t buy followers and likes
• Don’t game the system – we’re watching
• Build genuine fans and your audience will
follow
• Treat social as a conversation not a
channel
• The “pub test”
22
Let’s Connect!
Andrew Grill@AndrewGrill
Global Partner, Social Business @IBM
Contact via grill.im