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Scott Brand
Proposal to fantasy sports
start up
Who is Scott Brand?
Establish KPI’s with an
Eye on ROI
SEO Certified
Ensure accurate tracking of advertising
campaigns, measure performance, optimize,
and make recommendations
Mobile Centric Analytics Reports
Test new channels seeking
innovative ways to reach potential
customers
Pandora
Madden Display Campaign
Interstitials
Manage and build upon email
campaigns
Identify, negotiate and close media
buys with ad partners
PPC Certified
Confirm the target demographic,
pivot as necessary based upon
new data.
Inspirations for Youth Demographics by age
Use compete for competition data
Organic SEO Rankings
Ranked first and second for top
keywords
Social Media = Customer Service
Manage Social Media
Improve Organic Search
Visibility via Taxonomy
Use anchor text for business units like
Assurant Employee Benefits
Move the Business Units Navigation
Icons Above the Fold
Content is King
Mobile Design
Video Based Solution Center
Implement Video Marketing
Campaigns
Lead the Analysis, Verification and
Implementation of Marketing Plans