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FCMC 2016 Integrated Media Schildwachter

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Page 1: FCMC 2016 Integrated Media Schildwachter
Page 2: FCMC 2016 Integrated Media Schildwachter

Steve Schildwachter

Chief Marketing OfficerBrightStar Care@SteveS1

Page 3: FCMC 2016 Integrated Media Schildwachter

Step 1 is always the Consumer Journey

Page 4: FCMC 2016 Integrated Media Schildwachter

How the consumer uses “Media”

Page 5: FCMC 2016 Integrated Media Schildwachter

Media?Creative?

Which comes first?

Page 6: FCMC 2016 Integrated Media Schildwachter

Awareness was a blessing and a curse

Page 7: FCMC 2016 Integrated Media Schildwachter

Each channel had to play its position well

Page 8: FCMC 2016 Integrated Media Schildwachter

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