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FedEx Campaign PowerPoint Presentation.
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It’s Not About Size Campaign
Strategy• We want to appeal to a upper middle class white-
collar audience while retaining current audience. • We want to appeal to a man/woman(s) sense of
getting the job done right, on time and efficiently. • Focusing on a funny way of getting the message
across.
Target Audience• Men and Women, 25-45, single or married, with or
without children.• $45K-$75K household income, who live in trendy
small cities with large amounts of tech jobs, like Austin, TX.
• They usually work in white-collared jobs in business, e-commerce, sales and the arts.
• Also small business owners.
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THANK YOU!