Fiama Di Wills

BY MOHIT BHAT

Beautiful you,today,tomorrow

Segmenting

• Young people

• Middle class wants premium experience

• Natural element seekers

• Skin conscious

TargetFor modern aware customers who want themselves feel alive and beautiful.

Presentable & confident all time

People who want Premium product in affordable price.

Positioning

• In Mind Of customers as product produced from NATURE+SCIENCE which cares the skin.

• Stylish Packaging for making it feels like a premium category in affordable price.

Natural content

Chemical

Common Packaging

Innovative Design/packaging

* Fiama Di Wills

* LUX* Dettol

Thankyou