An Outline

Who are we?

We are a rental home providing unit helping you navigate your rental life.

Proposed course of action!!

To develop an app which enables to• find a perfect house• customise it to requirement • schedule a visit

Suitation Analysis

COMPANY OVERVIEW

• The company would acquire houses from the landlords and then reach out to people looking for rental house.

• We would analyze the market spectrum to bring the best rental solution, well tailoring customers needs and fitting in the azimuth of budget.

• Our customers need to tell us the requirements through our App while we find for them a perfect rental house.

Market OverviewProblems/ Opportunities

Short term stay:

No existing option and forced to stay in hotels.Other Apps don’t provide options to select their tenture of

stay

Quality of homes

Often quality of homes provided by Apps is an issue.

Non-flexibility of homes

Furnished homes:

Customisation is a problem.Hefty rents

Type of accomodation

People have to find roommate on their own if someone prefers to have a room on sharing basis, which is often cumbersome

Broker fee

Majority of the listings are stale or through brokersWay to get a home on rent often passes through

heavy brokerage fee.

COMPETITION

Tenure of Stay:

Our App would provide rental house options for even few months. People now don’t have to burn their pockets in hotels stay. They can enjoy comfortable, hassel free stay.

Through our App we avoid tenents- landlord’s interaction rather we’ll be at their services , listening to them anytime and everytime. We are new generation of homes! Our customers don’t need to face the interference of landlord for anything.

Standardisation:

No Brokerage:

We value your hard earned money. We immune from the beefy broker fee.

Furnishing:

We let our customers go all stylistic and draw their own home. Through our App they can choose their own furnitures best tailoring their needs and well suiting their budget

TACTICS

Product line

• FurnituresUnfurnished

Semi-unfurnished

Fully furnished

• Type of Accomodation

1-BED

1 ROOM

Full house

• Flexibilty on

Security Deposit

Standardisation

Duration of stay

Segmentation and Targeting OF App

• Family looking for a full house• Singles looking for one room• Singles looking for one bed• People in town for short duration of stay (eg.

On internships)

Promotions

Business Model

MONTHLY RENT PAID TO

LANDLORD

MARGIN(10%- 40%)

Rent charged from tenants+ =

GOALS• The App would Cover the entire rental

housing spectrum • Building a inventory for low cost to

house sourcing • Simplify operations via mobile

applications • Ensure 100% occupancy• Allow buffer time of one week before

reoccupancy• Initially keep margin to 15%

App/Technology Development

Team expansion

Housing acquisition Customer Acquisition

Revenue

• Acquire 500 houses in different location• Advertisement on social media, newspapers,

advertisement video• Focus on promotion via word of mouth• Expand team for better logistics

This presentation is created by Divya Nidhi Srivastava, IIT Roorkee, during a marketing internship under Prof. SAMEER MATHUR, IIM Lucknow.

DISCLAIMER