PRESENTATION ONMASS MEDIA CAMPAIGN OF

FIRSTCRY.COM(Brand equity22nd July 2015)

Presented by:Ankita

ABOUT THE COMPANY…•Founded in 2010•Asia’s largest online portal•Target- Baby & Kids industry•Parents from all socio-economic profile•125 stores across 90 cities (omnichannel player)•Headquarter- Pune, India•CEO- Mr. Supam Maheshwari (BrainBees Solution Pvt. Ltd.)•Tied up with 7800 hospital across India•Eyes breakeven in a year; targets $250M by 2015

TARGET MARKET

Baby diapers Frocks Nursing WearBottles & Accessories Tops & Tees Maternity BooksOil & Powder Learning & Activity toysSoaps & Shampoo Knowledge BooksFootwear

BABY KIDSMOMS &

MATERNITY

COMPETITORS

BRANDS

BRAND ELEMENTSURL- www.firstcry.com

Logo-

Tagline- “Celebrating the Happiest Cry Ever”

SWOT ANALYSISS- Huge product line with world class brands (both online & offline)W- Weak in advertisements (still not very popular)O- To tap newer parents every monthT- Many similar players coming in the marketPOP- Baby & Kids products

POD- Firstcry Box Programme Hybrid business model

BRAND PRODUCT MATRIX Products

BABY CLOTHES DIAPERING, CARE & FEEDING

MOMS & MATERNITY

MEDELA

PIGEON

UZAZI

BRANDS