Five Steps To Create A Landing Page

Small Business Online Marketing Tips By

A landing page is THE destination

The landing page is an important part of any digital campaign.In this case, it’s not just the journey, but the destination.And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results.

A landing page is THE destination

So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).How? We give you our 5 best tips.

1. A targeted landing page is key.

When a prospect sees an ad through Google, social media, etc., they’re reading a specific directive. There’s a specific type of visual and call-to-action.Most likely, you have a targeted strategy to this ad, and you should continue utilizing that smart approach all the way through.

1. A targeted landing page is key.

See it through by sending your “warm” prospects to a neat and tidy landing page that plays into the same creative design and messaging. This is targeting to its fullest!

2. The importance of good design.

Make sure your landing page is a piece of your prospect’s journey and feels in-line with everything else they may have seen or interacted with in their interaction with your brand.The color, design, messaging and overall feel should retain the same sense that your ad originally had.

2. The importance of good design.Otherwise, your viewers will feel like they missed their destination, and took a wrong turn - not a good feeling or customer journey.

What you’re after: a cohesive brand experience.

3. Tie back to your CTA.(And make sure it’s a good one!)

Put it right there in front of your prospect on the landing page.If you mentioned a “free downloadable guide to landing pages” in your ad, well, you better have that free guide ready and downloadable right away.The prospect should not even have to click through to any other pages.

3. Tie back to your CTA. (And make sure it’s a good one!)

If you’re trying to get them to sign up for something or capture their email address for additional communications through your marketing funnel, include your form right away.

4. Utilize forms. Which brings us to...forms.

There are very few cases in which a landing page should not have some sort of data capture.Typically, the goal is to either receive a conversion right away, or, retain their information for an eventual conversion later.Which means, in addition to providing a cohesive entrypoint, your landing page serves two purposes.

4. Utilize forms. Which brings us to...forms.

Make sure your forms are short, concise and to the point.Nobody will fill out too much information on an arrival landing page.

5. And a logical next-step.Or maybe they are ridiculously interested (good!) - which can happen!

For this reason, you should include some sort of navigation or next-step (especially as an after-form-submission directive).

5. And a logical next-step.If you get someone to accomplish the two goals you set out for them to do (or even one), you don’t want them leaving.Include a few buttons or a truncated navigational menu to ensure they venture outside through the rest of the site instead of the rest of their browser!

Actions to Take NowHow can you get started now?1. Make sure your website is ready for the influx of

traffic!2. Check out this great post on how to ensure a sticky

site with full usability. You want to ensure people are landing on your site and interacting.

3. You can generate a simple landing page from your current website. If using Wordpress, utilize a single-column page and integrate widgets into the page for a form capture.

If you need help or inspiration, don’t hesitate to get in touch with Bloominari today.

Examples & Quick Tips(images via Hubspot)

Keep it graphically simple!

Ensure it’s easy on the eyes!

Don’t clutter it up!

And, most importantly,don’t just let it go!

Throughout your digital campaign, don’t forget to take a deep look at your landing page!

It’s not always the first thing your prospect sees that draws the in or deters them away...sometimes it’s even the last.

Read the entire blog post on our website:

http://bloominari.com/blog/reasons-landing-page

Thank YouAre you a small business owner and would like

strategy, marketing, content or design assistance?

Please contact us:bloominari.com | 619-354-1118 | info@bloominari.com