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If content is king, then online video is royalty! If you’re not planning, creating, and integrating online video into your direct response ecosystem, then you’re falling behind. Learn just how powerful online video can be. Our experts Robb Crocker of Funnelbox and Charles Voloshin of Wacom Americas will help you understand what you need to do during the pre-production and planning process to ensure that you’re following a holistic approach and identifying areas where you can maximize budget and effectiveness. They will also show you the basics of online video media buying and share with you attribution modeling techniques to help you determine real ROI on your online video campaign.
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