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Brand Engagement
Every year, millions tune in to watch football’s finest duke it out on the field and enthusiasts cheer the winners and sometimes, even the heartbreaking losers.
This got me thinking about how sales teams can stay dominant when the competition is breathing down their necks.
Following are five things every organization should do to communicate their brand clearly and stay ahead of the pack.
1. Will Work for Followers
• A recent SlideShare shows how “genuine communication and engagement in social media helps businesses improve relationships with employees and customers while also improving the bottom line.”
• Brian Solis believes in the power of social media and how it links to his employees for a big payoff.
See Also: 12 Strategies to Build Your Brand
2. Bad News First
• Diffusing negative noise about your brand is key to winning over your customers.
• Think back to the viral Comcast video. Corporate’s response was so lackadaisical that most just shook their heads.
• Plan to apologize and make it right at all costs. Publically.With humility and taste.
See Also: 12 Strategies to Build Your Brand
3. It Starts at the Top
• A Sicilian Saying, “the fish stinks from the head,” describes what happens when a leader is inept at communicating a brand message.
• Come up with a plan to “personalize” your leader in the public eye.
• You should position your leadershipas one of your most important products.
See Also: 12 Strategies to Build Your Brand
4. Create a Powerful Force
• With brand engagement, your employees are your biggest asset and can be your biggest advocates.
• Employee engagement directlycorrelates to profitable growth.
• Your employee communications haveto be as accurate as a quarterback’sthrow, a running back’s route, and a kicker’s placement.
See Also: 12 Strategies to Build Your Brand
5. Asleep at the Wheel
• When you are at the front of the pack, you don’t rest on your laurels.
• You continue to improve and work hard at getting better.
• Revisit all communication plans that you put in place, fine tune it, or evenstart from scratch.
• Also, use proper metrics to measurewhen change is needed.
See Also: 12 Strategies to Build Your Brand
Final Lesson
• I think we should all take a final lesson about communications from one of football’s finest, Paul “Bear” Bryant:
“It’s not the will to win that matters –everyone has that. It’s the will to prepare to win that matters.”
• For good communicators, that means not being too proud totake others’ advice and lessons.
See Also: 12 Strategies to Build Your Brand
Learn More
To learn More about driving your brand
engagement, visit our website for additional tips and a look at my new book Winning B2B Marketing.
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
