Go Mini's Franchise Website Analysis
Website AnalysisWhat can be done to increase the
lead flow produced by the website?
Website AudienceWho is visiting the Go Mini's
franchising website? Is the site attracting the right people?
Website PerformanceDoes the website have the right content and information to keep visitors on the site and convert
them to leads?
Returning VisitorNew Visitor Charlotte, NC (6.16%)Chapel Hill, NC (1.90%)
Ashburn, VA (2.84%)
New York, NY (4.27%)
Evanston, IL (3.79%)
Dallas, TX (2.37%)Waco, TX (3.79%)
Los Angeles, CA (1.90%)
Minneapolis, MN (1.43%)
Phoenix, AZ (1.13%)
Jacksonville, FL (0.75%)
Tampa, FL (0.38%)
3.71 page views/session(Optimal performance is anything over 2.00.)
2.59 avg. session duration(Goal for average session duration is >2:00.)
45.14% bounce rate(Goal for bounce rate is
Conversion RateThe ultimate indicator of website performance is the conversion rate. Conversion rate is the proportion of website visitors that convert to leads.
Industry AverageGo Minis
By looking at the analytics, we can determine that the Go Mini's franchising website is performing at a high level. The statistics demonstrate that the site is easy to navigate and the content is relevant and engaging to the right audience.
The website is effectively converting visitors to leads. All that is needed to increase lead flow is website traffic. There are multiple sources of traffic that should be considered including franchise portal advertising, AdWords campaigns and other forms of advertising.
Go Mini's Lead Generation Analysis
Next StepsWhat is the plan to continue
generating leads for Go Minis that convert into franchise sales?
The ProcessWhat is the strategy for
driving the right traffic to the go Minis website?
ResultsIs the lead generation strategy
working? How does the cost per lead compare to the cost of third
party lead sources?
High Converting Landing PageA landing page was created for the franchise sales
PPC campaign based on the design and layout of the high converting Go Minis franchising website.
To keep leads focused on the call-to-action, we stripped the navigation and kept the focus on the
inquiry for and industry report.
Prospects can also request and schedule a call. An automated email is sent to prospects as a follow up. http://gominisfranchise.com/investment-opportunity/
PPCA Google Adwords campaign targeting people
searching for a storage franchise is turned on each month, delivering relevant traffic to the landing page.
The cost per lead is $34.
With a small monthly budget, 71 leads have converted on the campaign landing page. Two of the leads from the ad campaign are qualified and were in discussions with Go Minis. The last round of PPC ads generated 12 new leads which need to be attended to
by Go Minis.
Franchise opportunities.com $70/lead
Franchise Direct $55/lead
Franchise Direct $50/lead
Go Minis $34/lead
Drive More LeadsIncrease the PPC campaign budget to reach
more prospects. Currently the campaign runs for 10 days a month. Adding budget will drive more leads to the landing page and into the Go Minis
Streamline Lead Management Process
We recommend building out a process for managing franchise leads. 54 could create an automated
system that aligns with the Go Minis franchise sales process. When should a prospect submit their
financial information? What can be done to help qualify candidates before they take up the time of the
Go Minis team?
Maximize Lead GenerationMany franchise brands make the mistake of purging leads from their sales process after a short period of time. This is a waste of time, money and resources. Buying a franchise is a big decision and the buying cycle can be lengthy. We recommend developing a
12 month plan to nurture leads. A prospect may be at the early stages of research when they fill out a lead
form. We want to make sure that when they are ready to invest, Go Minis is there to reengage them.