From Desktop to Home: Optimizing for Voice Dr. Pete Meyers, Marketing Scientist, Moz

Two Revolutions

Easy access to microphones led to an input revolution.

Smaller and smaller displays led to an output revolution.

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OK, Google: What is a revolution?

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Revolution: A forcible overthrow of a government or social order in favor of a new system.

Knowledge Engine

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Knowledge Cards dominate mobile screen real-estate.

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OK, Google: How far away is the moon?

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The moon is 238,900 miles from Earth.

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Knowledge Cards have expanded into many formats.

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OK, Google: What is an exoplanet?

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Exoplanet: A planet that orbits a star outside the solar system.

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Even personalized information is now available to Google’s knowledge base.

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OK, Google: When is my flight to Portland?

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That flight, United 569 to Portland, leaves on the 8th of March, 2017, at 9:01am.

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Featured Snippets on mobile and desktop have full attribution, but…

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OK, Google: How many exoplanets are in TRAPPIST-1?

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Here’s a summary from Space.com.

The ultracool star TRAPPIST-1, located about 40 light-years from Earth, hosts at least seven exoplanets.

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Here’s a summary from Space.com.

The ultracool star TRAPPIST-1, located about 40 light-years from Earth, hosts at least seven exoplanets.

OK, SEOs: Is this a good thing for Space.com?

In the future, you may not even get a choice of screens.

Or, you may get to choose all of the screens…

What*, Why, & How

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OK, Google: What is an extrasolar planet?

WHAT QUESTIONS

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According to Universe Today…

An extrasolar planet (also called an exoplanet) is a planet that orbits a star other than our own.

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OK, Google: Extrasolar planet?

IMPLIED WHAT?

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According to Wikipedia…

An exoplanet is a planet located outside the solar system.

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OK, Google: Why is there a moon?

WHY QUESTIONS

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According to Quora…

The moon was formed when a Mars sized protoplanet collided with earth several billion years ago. The debris from that collision formed a temporary ring around earth which coalesced to form the moon. The impact also gave the earth its axial tilt.

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OK, Google: How do I get to the moon?

HOW QUESTIONS

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Here’s a summary from Live Science…

Step 1: Assemble the Pieces. Step 2: Power Up. Step 3: Shoot the Moon. Step 4: Pull Up for a Landing. Step 5: Take a Walk and a Souvenir.

@dr_pete https://moz.com/explorer/

@dr_pete https://moz.com/explorer/

@dr_pete https://moz.com/explorer/

@dr_pete https://moz.com/explorer/

Writing for Answers

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OK, Google: How do I write inverted pyramid?

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According to Web Wise Wording…

Start with your conclusion. Journalists are taught to write news stories using this structure. They front-load their story, putting the essential and most attention-grabbing elements first…

@dr_pete https://moz.com/learn/seo/title-tag

@dr_pete https://moz.com/learn/seo/title-tag

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OK, Google: Title tag?

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According to Moz…

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

@dr_pete https://moz.com/learn/seo/title-tag

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Sorry, I don’t know how to help with that yet.

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Sorry, I can’t help with that yet.

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My apologies. I don’t understand.

@dr_pete https://getstat.com/blog/featured-snippets/

2021: A Search Odyssey

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OK, Google: What will happen in 2021?

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According to Wikipedia…

2021 will be a common year starting on Friday of the Gregorian calendar, the 2021st year of the Common Era and Anno Domini designations, the 21st year of the 3rd millennium, the 21st year of the 21st century…

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It was only then that I realized that killer robots need love, too.

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OK, Google: Who is this?

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That voice is Dr. Sarah Connor, from her 2020 FRED talk.

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OK, Google: Is there a video of her FRED talk?

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Yes, I’ve found a video. Would you like me to save it for you?

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OK, Google: Yes, please save it as FRED-1.

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OK, Google: Play saved video FRED-1.

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Please welcome Dr. Sarah Connor, author of such books as “T-800 and Me.”

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OK, Google: Find books by Dr. Sarah Connor.

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I’ve sent the results of your search to your smartphone.

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OK, Google: Sort results by publication date.

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OK, Google: Order “I’ll Be Back: Life with A Terminator.”

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I’ve ordered that title and am downloading to your tablet.

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OK, Google: Read my book.

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OK, Google: Tweet: “Dr. Pete is as humble as he is ruggedly handsome.”