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DIGITALFrom push to pull
TRANSFORMATION OF
MOBILE ADVERTISING
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Mobile advertising has come a long wayfrom it’s rather beginnings.simple
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84% 78%
of smartphone usersaccess a retail site via
a mobile app. -December 2014
of the total sales ofInternet-enabled
technology will be takeover by mobile by 2017
87%
of 13-17 year olds owna mobile phone. 83% of
6-9 year olds use atablet - March 2015
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has revolutionized by time?
How MOBILE ADVERTISING
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Back in Time
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2000 First Mobile Ad Shared via SMS
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2002 SMS becomes the hottest medium
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Revolutioncame in
Actual
2010www.hiteshi.com
Big ShotsWhen
Google’s acquisition of AdMob & Apple’s introduction of iAdincreased overall spending pushed eMarketer’s forecast of
mobile display spending to $202.5 million
stepped in
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Faster in Wheel Started moving
2012www.hiteshi.com
when the social media
giant got into it
Facebook launches mobile ads Audience Network
Net profit rose to $896 million, up 11% from 2014
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Back to theFuture
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has evolved into a sophisticated,targeted channel to reach
Mobile Advertising
on–the-go consumers.
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Marketers are now morefocused on deeper
User Engagement.
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The rapid evolution ofprogrammatic ad techhas created platformsthat allow first & thirdparty data along with AIto deliver predictivetargeting – thereby,allowing marketers toquickly target veryspecific audiences.
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Brands Got itRight!
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Future of MobileAdvertising
is inPUSHPULL
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Advertisers are finding compellingopportunities through video, rich mediaand native in mobile apps, as well as abetter ability to
Target Captive Audience
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By 2019, mobile spend willaccount for about
of total digital spend.
70%www.hiteshi.com
Thinking to start off withMobile Advertising?
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WAIT!
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Are you missing outsomething very
IMPORTANT?
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Click here to know
What's trending inMobile Advertising
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