Fuel Your Holiday Marketing with Re-Wrapped Content

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WINTER IS HERE!

ARE YOU FROZEN ON HOLIDAY CAMPAIGN PLANNING?


Interactive Content

FOR HOLIDAY CAMPAIGNS

1.) Add an engaging spin to your

content with themes and two-way

conversations

2.) Re-gift your content for the right

audience by repurposing what you

already have

3.) Create fun experiences for your

audience

WARM UP YOUR MARKETING


IT’S PRETTY EASY…


91% of buyers prefer

more interactive/visual

content that can be accessed on demand.”

“- Demand Gen Report

IT’S WHAT YOUR AUDIENCE WANTS


Adding an interactive component

increases engagement

and adds value for your audience!

WHAT HAPPENS WHEN YOU MAKE IT INTERACTIV

E?

WHAT ARE THE BENEFITS?

Calls to action that

deliver higher click-

through rates




through rates

5x industry average

increase in lead

conversion rates



through rates

5x industry average

increase in lead

conversion rates

Better data for lead

scoring and faster

MQL creation



What happens to all the

data you collect?

Streamline new data into your

marketing automation forms

Collect more detailed

information from your prospects

Provide your sales team with

more qualified leads

ARM YOUR SALES TEAM


REGIFTING YOUR

CONTENT


TRY NEW WRAPPING PAPER…

Same great content


TRY NEW WRAPPING PAPER…

Same great content

New exciting features


Use the themes &

messages of your core

content to create related

pieces that build the

strength of your brand’s

connection.

REPURPOSE YOUR CONTENT


THEMES


How do you make it relevant?

What can you repurpose?

What’s your goal?

DEVELOPING YOUR PLAN


WINTER THEMES – USE YOUR CALENDA

R!

December

Chanukah

Winter Solstice

Cat Herders Day

Festivus

Christmas

January

New Year’s Day

Elvis Presley’s Birthday

Martin Luther King Jr. Day

Poetry at Work Day

Opposite Day

February

Super bowl

Groundhog Day

Valentine’s Day

Flag Day in Canada

Chinese New Year – Year of the

Dog


THIS IS A GREAT PIECE OF CHOCOLATE


BUT SO IS THIS HOT CHOCOLATE…


AND THIS CAKE…


AND THESE TRUFFLES…


Benchmark

Yourself

Test Your Knowledge

See How You Compare

Get Your ROI

What's Your Roadmap

BREAK IT DOWN FOR YOUR AUDIENCE

…Are you making it easy for your audience?

Break your content down into

snackable portions.


REPURPOSING IN ACTION

Interactive Infographic



White PaperInteractive Infographic



White PaperInteractive Infographic Seasonal Worksheets


Core Asset(white paper, ebook, interactive content, video….)

2-pagers

Calculator Assessment

Webinars

Survey Contest

Worksheet

QuizProduct Picker

Infographic,

SnapApps

Blog posts Guest blogs

Large-Form Assets

Mid-Form Assets

Short-Form Assets

YOU’VE GOT OPTIONS


Survey

Interactive

Infographic

Calculator

Quiz

Interactive

Video

Assessment

Ebook

White Paper

Success Story

TO

PM

IDD

LE

BO

TT

OM

CONVERSATIONS ACROSS THE FUNNEL


Blog post White Paper

Event

Success

StoriesDemo

Request

Early Stage: Awareness

Middle Stage: Consideration

Late Stage: Decision

Webinar

NO RANDOM ACTS OF INTERACTIVE


Blog post White Paper

Event

Success

StoriesDemo

Request

AssessmentCalculator

Sales Qual.

Assessment

Product

Picker

Early Stage: Awareness

Middle Stage: Consideration

Late Stage: Decision

Webinar

NO RANDOM ACTS OF INTERACTIVE


SERVING UP AN

AMAZING EXPERIENCE

S TR ATE G Y | TAC TI C S | C O N TE N T & C R E ATI V E | D E V E L O P ME N T | TR AI N I N G

Fuel Your Funnel with Repurposed Content

7+

MEET JAMIET H E O P T I M I S T

Years in digital marketing

Marketo Certified Solutions Architect

4 cuddly mutts, 1 is my husband

Midwesterner at heart

CUSTOMER SUCCESS DIRECTOR

“Content is hard.”

Content Marketing is Like Going to the Gym

LeadMD’s CEO

Does this sound like you? Let’s talk about it. What would you do?

Big Rock Content

http://my.leadmd.com/funnelfreezesover.html

http://my.leadmd.com/funnelfreezesover.html

Monsters of Funnel: Funnel Freezes Over

Must-Have: A landing page to gate the content

Blog Posts

We took each chapter of the e-book and turned it into a blog post.

Social MediaNot only were we Tweeting about the landing page (and our blog posts), so were our Monsters.

Social MediaEven these interactions should be socialized.

Partner Email Scripts

Hi William,

We are so excited to welcome you to the [Partner Name] family.

As you begin outlining your account-based strategy, I highly recommend LeadMD as a guide. Clients who go through their workshop see revenue 50% faster than those who do not.

Let me know if you’d like an intro.

Best,

[Partner Name]

Added e-book to specific nurtures in Marketo

SDR/Customer Success Email Scripts

Hi Lisa,

My CEO and other ABM leaders just finished a report centered around ABM. LeadMD’s framework, which most recently helped [Big Name Client] achieve 50% more engagement in target accounts, is included.

Check it out: LINK

Are you available this Friday afternoon to review our framework?

Best,

McKenzie Keefe

Targeting Executives

Although the MOF campaign was fun, it’s a little too long to send to an executive or CMO

To make it more impact full for the C-Suite, take overview and make it into a one-pager.

Direct mail is also a great strategy when you’re going after big accounts and know your buying committee.

Executives love podcasts – Try to be featured on the podcasts your audience listens to.

Results!

Cost: $3,000

Total Acquired Names: 545

Total Acquired Accounts: 138

Total Engaged Names: 14,562

Influenced Pipeline: $316,841

Sourced Pipeline: $10,000