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MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
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FULL SIGHTS july_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
Limited Editions, products for
employees, whatever but sell online
*
Ever Merchant - Ecommerce in Real-Time Website that shows in real time the figures produced by eCommerce, by
purchase device, by payment method, category, social network, country,...
02 User Experience
Volkswagen - VW.com New site with a car configuration process based on dating websites
in order to help us choose the car that is a perfect match for us
Do not limit your benchmark to your category, analyze
brands in other sectors
*
Molson Canadian - The Beer Fridge - O Canada To celebrate Canada Day, Molson Canadian creates a fridge
that can only be opened by singing the hymn correctly
The "Walk the Talk" works for brands and
as much for consumers
*
03 Digital Tech
04 Advertainment
Hyundai - The Empty Car Convoy 6 cars, a blindfolded driver and a lorry that suddenly
brakes to show brand's security devices
Take the product to the limit to demonstrate
what it is capable of is a powerful message
*
05 Mobile
Domino’s Pizza - Pizza Mogul Platform that allows you to create your pizzas, share them in social media,
compete with the rest of the community and earn a commission on each sale
Have you ever thought about how to make
your fan community profitable?
*
06 Storytelling
Apple - Stickers Apple dramatises the existing connection between Macbook Air and its owners thanks to the personalization of the equipment
Find out how consumers use
your product and capitalize it
*
07 Social Ideas
Nike - Free Box For the presentation of the new Nike Free 5.0, the most flexible footwear in history,
a packaging was specially created to demonstrate the benefit of the product
Are you using "Zero Cost Assets" of your
brand in your communication?
*
08 Knowledge
Joi Ito - Want to innovate? Become a "now-ist" Innovation model: develop fast, improve constantly, do not
ask for permission neither wait to see if the idea is good
Internet has forced everything to speed
up, don't cling to a plan and look around
*
09 Art
OK Go - The Writing's On the Wall Last Ok Go videoclip, the indie rock band that became famous
thanks to their creative - and low cost - musical videos
What you do is as important as
the way you have of doing it
*
Shenzhen Takee Technology - Takee 1 A mobile device with holographic capabilities. That is, for the user
to interact with it, you do not need to touch the screen (fake?)
*In some months, gas interfaces are going
to be an industry standard in POS
10 Cutting Edge
Javier Gómez de Quero del Castillo Director General
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
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