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Want to save time and move more quickly?
Want to get more out of your marketing budget?
Want better results?
Millennials are fast becoming the largest consumer-spending generation, yet many brands still struggle to understand how they think and behave.
Similarly, Generation Z, or NextGen, has been deemed the most crucial demographic for marketers.
The ChallengeHow can you better understand a generation that thinks differently, moves quickly and is always connected?
What is an Insight Community?
An insight community can include your target customers, partners, employees, or alumni.
Members are recruited for your brand based on your criteria and objectives.
Participants opt-in and are incented to provide quick, quality feedback and actionable insights for your brand.
Provides a deeper understanding of your customer needs and wants.
Designed for the long-term, insight communities offer multiple and various two-way touch-points between you and your target audience.
With full reporting capabilities, insights can be used alongside other data, to help you design better products, provide better service and drive greater ROI.
Gain real-time customer intelligence.
Make better, data-driven decisions more quickly.
Compared to other market research initiatives, an insight community offers a greater ROI by providing you with hybrid research, qualitative and quantitative, and a significant increase in volume of studies conducted.
Why an Insight Community?
Key Benefits
Track brand perception, customer satisfaction and net promoter score
Concept and message testing
Gain usage and attitudinal research
Explore and brainstorm ideas
Gather competitive intelligence
Key Features
Segment opportunities (customers, non-customers, competitor customers)
Multiple research options (polls, peer discussions, surveys, live chats, bulletin boards)
Mobile optimization
Robust technology platform and reporting capabilities
Details:Managed by yconic
Branded proprietary platform
Community size: 1,000 to 5,000
Average 15-20 annual insight opportunities – ranging from small, medium and large in size
Quantitative and qualitative methodologies Sub-group opportunity, e.g. customer status
Flexible, dynamic, creative, innovative
Used for any number of topics or issues: Insight generation, concept/ad testing, media testing, retail behaviour, employee ideation
Generate insights for your brand through your own consumer insight community
Be Where They Are
Mobile optimized platform
Captures immediate customer feedback, wherever they are
Drives fast responses and high participation rates
One-off isolated survey
One-way dialogue and insights
Longer implementation time and delayed results
One-Dimensional Results; Limited opportunities to dig deeper
Multiple research options including quantitative and qualitative
Ongoing and two-way dialogue with your customers
Flexible and iterative; providing opportunities for optimization
Test messages or ideas more quickly
Increased research effi ciency – more insights, generating a greater ROI
Better Informed Business Decisions
Traditional Market Research vs. Branded Insight Communities
Sample Reporting Dashboards
Access Data Insights At Your Convenience
Customizable reports
Intuitive data presentation
Real-time results
Customized Market Research Solutions
Online surveys
Qualitative and Quantitative Analysis
Tracking studies
Campaign and Program Measurement
OMNI’s
Agility Solutions
Online and Mobile Surveys
Surveys and insights completed in 7 business days
Panel Access and Recruitment
Polls
Canada’s Largest Youth Focused Research Panel
If your brand wants to stay ahead of the curve and better understand youth, students, or Generations Y and Z, connect with us at
About yconic
yconic is the leader in understanding and building meaningful relationships with students and young adults. Our social platform, yconic.com, makes life easier and less stressful for students pursuing higher education. It is the largest student help platform in Canada with over 825,000 active members, access to over $170M in financial opportunities to help fund their education, and peer-to-peer support.
yconic is also a thought leader on Gen Y, Z and student behaviour because of the key insights we are able to obtain through our platforms, including Canada’s largest youth-focused consumer insights panel, with over 550,000 young Canadians participating in online market research.
yconic partners with select brands, institutions, educators, and their agencies who share our values and want to better understand, hire, and authentically build loyalty with our youth and student audience. For more information, please visit yconic.com/corporate
If your organization values youth and wants to develop a long-term, meaningful relationship that will result in true ROI then we should chat.
Follow yconic on LinkedIn and Twitter for more youth insights.