New era: YouTube = your own TV channel

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Think of content as programming !

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Not programming for an album/EP cycle, but a 12-month content cycle

Content objectives: • discovery • revenue • cross-promotion • up-selling / creating a D2C sales hub • artist creativity • fan relationships

!Cost and complexity:

• what you can ask your fans to do for you, • what you can do for yourself, • where you can spend money effectively on

creating content.

!Content genres

• documentary: self-shooting, artist POV mobile footage, interviews / pieces to camera

• live: gigs / rehearsal footage • promo: lyric videos and full blown promos

Checklist of content types • Official music videos / release videos • Audio uploads of music with a static visual (aka ‘art videos’) • Live performances • Lyric videos • Behind the scenes (which could be anything from a ‘day in the life

of’ to a tour video diary or the making of your latest music video) • Covers • Breaking news announcements (e.g. a new album/single/tour, or a

big milestone) • Tutorials • Interviews including fan led • Video press kits promoting your latest album/single/tour • Playlists • Fan-generated videos • Competitions • Google+ Hangouts on Air • Live-streaming (archivable streaming may be necessary across

different timezones) • Episodic events

http://www.radarmusicvideos.com/home/about-us

http://www.youtube.com/watch?v=rVeMiVU77wo

https://www.youtube.com/watch?v=qMLgbl7yU98

https://www.youtube.com/watch?v=QuCP2fnK9Hs&list=PL_L7BaVpHIdOK0O_mXo7kznYTBFp3dkLZ&index=11

https://www.youtube.com/watch?v=25a0dBMwYq0&list=PL_L7BaVpHIdPCGezW4Wbax-PCHuEZ-5uy&index=1