TRENDS IN DIGITAL

MARKETING TO

‘GENERATION SPONGEBOB’

GERDA VAN DAMME

DREAMMACHINE KIDS

Organizer of

The Digital Kids Marketing Congress

21 TRENDS

IN 10 VIDEOS

IN 20 MINUTES

WE LOVE KIDS

MILLENIAL MUMS

WE LOVE KIDS

MILLENIAL MUMS

KIDS ARE THE TREND

Debit Mastercard for

kids

KIDS ARE THE FUTURE

Capital Koala

WE LOVE KIDS

MILLENIAL MUMS

DIGITAL KIDS: THE PARADOX

TRANSFORM THE BRAND

HERITAGE

Free app ‘Battle train’

from Lionel trains1965 2013

WIRED KIDS

THE WIRED KID

Huggies Tweet Pee

THE ATTRACTION OF THE ELDER

KIDS GROW OLD YOUNGER

Heart N Soul

CODE-MANIA AND ROBOTICS

Primo

THE KIDS IN CONTROL

THE KID IN CONTROL

IKEA Russia ‘Draw an

ad campaign’

CO-CREATION

Pleyword, Lego Ideas

3D-PRINTING

Leo The Maker Prince

THE INCLUSIVE EXPERIENCE

I LOVE MUM & DAD: THE FAMILY IN THE CENTER

FAME IS JUST ONE YOUTUBE VIDEO AWAY

THE INCLUSIVE EXPERIENCE

I LOVE MUM & DAD: THE FAMILY IN THE CENTER

FAME IS JUST ONE YOUTUBE VIDEO AWAY

THE INCLUSIVE EXPERIENCE

I LOVE MUM & DAD: THE FAMILY IN THE CENTER

FAME IS JUST ONE YOUTUBE VIDEO AWAY

THE INCLUSIVE EXPERIENCE

STARIFICATION

Persil storybooks

THE INCLUSIVE EXPERIENCE

I LOVE MUM & DAD: THE FAMILY IN THE CENTER

FAME IS JUST ONE YOUTUBE VIDEO AWAY

I LOVE MUM AND DAD

FUN: PLAY, HUMOUR, MUSIC

NEW HEROES

BLURRING GENERATIONS

FUN: PLAY, HUMOUR, MUSIC

NEW HEROES

BLURRING GENERATIONS

KIDS & PLAY

Lego Minecraft

FUN: PLAY, HUMOUR, MUSIC

NEW HEROES

BLURRING GENERATIONS

NEW HEROES

Fanta (& Bob Lennon)

> 1 mio followers in

the French-speaking

world

FUN: PLAY, HUMOUR, MUSIC

NEW HEROES

BLURRING GENERATIONS

IT’S A HYBRID WORLD

IMMERSIVE EXPERIENCES

AUGMENTED REALITY

Sony Wonderbooks

IT’S A HYBRID WORLD

Interactive Barbie

EPHEMERE: IT’S ABOUT THE EXPERIENCE

HELPFUL / EDUCATING BRANDS

EDUCATING BRANDS

Brazilian bank Confia

and the artist Mauricio

de Souza.

CO-MARKETING

OPPORTUNITIES

Burger King Paraguay

and publishing house

Alfaguara

DIGITAL DISTRIBUTION

CROSS CHANNEL APPROACH

APP STORE OPTIMIZATION (ASO)

BIG DATA

DIGITAL DISTRIBUTION

CROSS CHANNEL APPROACH

APP STORE OPTIMIZATION (ASO)

BIG DATA

• The reading of books diminishes at the age that the use of new media rises.

– Frequency, total time and attitude

– Key age = 11

• BUT: reading remains favourite activity. Within new media activities, only gaming (boys!) higher in top 10.

• Television remains king and outnumbers both reading and any new media.

• Conclusion: if your product is the book and not the paper, then market this product by distributing it digitally.

Some key facts from ‘Zijn digikids nog

boekenbeesten’ (NL, 2014)

DIGITAL DISTRIBUTION

CROSS CHANNEL APPROACH

APP STORE OPTIMIZATION (ASO)

BIG DATA

CROSS-CHANNEL APPROACH

DIGITAL DISTRIBUTION

CROSS CHANNEL APPROACH

APP STORE OPTIMIZATION (ASO)

BIG DATA

TIME FOR A RECAP...

WE LOVE KIDS

MILLENIAL MUMS

DIGITAL KIDS: THE PARADOX

WIRED KIDS

THE ATTRACTION OF THE ELDER

KIDS IN CONTROL

FAME IS JUST ONE YOUTUBE VIDEO AWAY

THE INCLUSIVE EXPERIENCE

I LOVE MUM & DAD: THE FAMILY IN THE CENTER

FUN: PLAY, HUMOUR, MUSIC

NEW HEROES

BLURRING GENERATIONS

IT’S A HYBRID WORLD

IMMERSIVE EXPERIENCES

EPHEMERE: IT’S ABOUT THE EXPERIENCE

HELPFUL/EDUCATING BRANDS

I LOVE MUM AND DAD

DIGITAL DISTRIBUTION

CROSS CHANNEL APPROACH

APP STORE OPTIMIZATION (ASO)

BIG DATA

@GERDAVANDAMMEwww.digitalkidsmarketing.com

gerda@dreammachine.be