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Concept
• Having a product tested by a panel can be a valuable source of information.
• The advertiser delivers their product and we choose a targeted test panel from our communities.
• Choose the community that fits you best*: Flair, Libelle or Femmes d’Aujourd’hui.
*Feeling/Gael possibilities on request
The recruitment phase lasts 1 week and includes:
Teaser box on the homepage Teaser article in digital
newsletter.
Phase 1: Recruitment
The recruitment phase lasts 1 week and includes:
Teaser box on the homepage Teaser article in digital
newsletter. Content page with
subscription form
Phase 1: Recruitment
Phase 2: Testing
The advertiser delivers his product(s) to the selected testers.
The duration of the testing period and the testing size is determined by mutual consent
Phase 2: Survey
An online survey is sent to the testers.There is also the possibility to attach a coupon or promotion, or to send separate mailing with coupon to non-selected audience.
Phase 2: Survey
The survey contains maximum 10 questions, of which max. 2 or 3 open questions. All questions are provided by the client.
Phase 3: Results Online
We gather the test results and publish these on the selected websites with: Contentpage labeled ‘Tested
by’ Interactive Infographic
Phase 3: Results Online
We gather the test results and publish these on the selected websites with: Contentpage Interactive Infographic 1 week teaser on homepage 1 week teaser in newsletter
Phase 3: Results Online
We gather the test results and publish these on the selected websites with: Contentpage Interactive Infographic 1 week teaser on homepage 1 week teaser in newsletter Floating billboard
Phase 3: Results Online
We gather the test results and publish these on the selected websites with: Contentpage Interactive Infographic 1 week teaser on homepage 1 week teaser in newsletter Floating billboard Floating halfpage
Phase 3: Results Print
The results will also be published on a 1/1 page, including interesting quotes.
The article will be marked as ‘advertorial’ (publireportage) and the label ‘tested by ‘xxx’’.
Pricing
Libelle & Femmes d’Aujourd’hui• Print + Online: € 27 455(+ € 5 850 realisation fee)
• Online only: € 13 000(+ € 3 550 realisation fee)