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@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
@googledave
HIDDEN VALUE OF ROI + BULLETS
There’s value in making friends before you need them
What is the value of an engaged and active follower?
Well if you wanted to by a 1000 records of date for email - £300 - £500
ROI of People you already know
@googledave
#TalentConnect
@googledave
On Social Channels
(Twitter, LinkedIn)
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
Viewing direct onto website
@googledave
On Social Channels
(Twitter, LinkedIn)
Search Google for Jobs
Viewing direct onto website
Apply for job
@googledave
@googledave
Tweet Organic
Direct
@googledave
Tweet
Organic
Direct
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
@googledave
#TalentConnect
@googledave
“Strategy without tactics is the slowest
route to victory, tactics without
strategy is the nose to defeat”
SUN TZU The Art of war
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
Behaviour Influence Persuade
#TalentConnect
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#TalentConnect
@googledave
@googledave
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
#TalentConnect
@googledave
Be curious and dig deeper
BE CURIOUS & DIG DEEPER
· Use digital analytics to learn more
· Seek to understand peoples behaviour
· Voice of the customer (VOC)
· Big data tells us what
· Humans tell us why
@googledave
@googledave
@googledave
@googledave
@googledave
#TalentConnect
@googledave
“A Brand is not
what YOU say its is…
it’s what THEY say it is”
#TalentConnect
@googledave
#TalentConnect
@googledave
Be genuine, Be sincere, Be authentic
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
#TalentConnect
@googledave
#TalentConnect
@googledave
CRM
#TalentConnect
@googledave
Silver and Bronze medalists….
Image….
@googledave
#TalentConnect
#TalentConnect
@googledave
@googledave
#TalentConnect
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
#SocialRecruitIn
@googledave
#TalentConnect
@googledave
@googledave
@googledave
#TalentConnect
@googledave
@googledave
@googledave
Your SUSPECTS
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
Or…
#TalentConnect
@googledave
1. Satisfied with what one is
or has; not wanting more or
anything else.
#TalentConnect
@googledave
Company – Employer brand and what it ‘feels’ like
Candidate – Meaningful, two way persona connections
Culture – Your people with passionate behaviours
Community – Attract, engage (build) and convert
Commitment – Passion, dedication, time & effort
#TalentConnect
@googledave
@googledave
#SocialRecruitIn
#TalentConnect
@googledave
Persona has a problem but is not aware of the solution
SEE
Has a problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer
encourage to buy and share more
DELIGHT
#TalentConnect
@googledave
1. Industry
Pain Points
2. Common
Customer
Q’s
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
#TalentConnect
@googledave
#TalentConnect
@googledave
#RecruitIn
@googledave
HAPPY FEAR SAD ANGER ANTICIPATION
@bryan_phc
#AskPh
@googledave
@bryan_phc
#AskPh
@googledave
COKE BOTTLES WITH NAMES
@googledave
@googledave
FULL SCREEN “SHOT ON IPHONE 6” PHOTO
@googledave
@googledave
@googledave
@googledave
@googledave
@googledave
@googledave
@googledave
#TalentConnect
@googledave
#intalent
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
A hero’s
Journey
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
BULLSHI
T!
@googledave
#TalentConnect
#TalentConnect
@googledave
@googledave
#TalentConnect
#TalentConnect
@googledave
@googledave
#TalentConnect
#TalentConnect
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
#TalentConnect
@googledave
@googledave
#TalentConnect
@googledave
Maya Angelou
@googledave
“People may forget what you said or
did, but they will always remember
how you made them feel”