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Social Media Megatrends in 2014
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Outline
• More brands on Google+ • Explosive growth for LinkedIn• Vine/Keep, Instagram, Youtube• Mobile• Social photography • Increase of digital marketing spend
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• Google+ is a ‘one size fits all’ social media solution
• Growing at a faster rate then Facebook
• Integrates with many other aspects of the web
1. Google+
Source: Social MetricsDate: April 2013
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• 10 million + users in MENA • Middle East users use it primarily
for: – Relationship-building– New business – Credible information
• 36% of users access the site over mobile in the region, vs. 33% worldwide
2. LinkedIn
Source: LinkedIn 360 Member Study, Middle East 2013
Date: 2013
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• Local businesses using Facebook as a portal for retail, with payment usually on delivery.
• Examples: Foulard, Anayah, Fanilla Couture, Pink Fudge, and Craves
3. Facebook for Retail
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4. Vine/Keek
• Arab Vines has 670,042 likes on Facebook
• Local vines: Palestinian, Lebanese, Egyptian, Syrian, Sudanese Vines
• Arab Keek facebook page 503,614 likes and 36,888 “talking about this”
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5. Instagram
• Growing trend of using Instagram by businesses
• Local business examples includes: GulfCenter (catering company), 3abella (Abaya sale KSA) and Foulard (Hijab sale KSA)
Digitalks.M
E: http://
bit.ly/1btL3vw
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• The site receives more than 260 million views per day from the region.
• Regional YouTube Heroes:– Parenting: SuperMama (Egypt)– Beauty: Duniati (Lebanon) and
Huda Kattan (UAE)– Do-it-yourself channel: E-Keif
(Jordan)– Cooking: Chef Osama and
Manal Al Alem (Pan Arab)– Comedy: N20 Comedy (Pan Arab)
6. YouTube
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• 189 million of Facebook’s users are ‘mobile only’ • 30% of Facebook’s ad revenue comes from mobile users (up 7% from the year
before) • MENA region has the 2nd highest rate of smartphone shipments out of Asia
7. Mobile
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• 69% of 18-29 year-olds post original photos and video online according to a Pew study
• Instagram, Vine, Facebook and others are constantly adding ways to enhance photos
• DSLR camera industry is also growing given their affordable cost and high-quality photos
8. Social Photography
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• Online advertising is growing at 37% annually in the MENA region
• Expecting to hit $1 billion in 5 years • Total digital ad spend in the Middle
East is currently 8-10 percent of the total global ad spend
9. Increase in Digital Spending
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• The two biggest platforms to watch in 2014 are Google+ and LinkedIn• Customers are increasingly turning to mobile, so brands must optimize apps
and online experiences for mobile devices • Social photography and a focus on visual is radically changing the way
people communicate • A greater percentage of advertising spend is going to be on social and digital
platforms
Takeaways
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“We sell or else.”