Give Until You Get

With Joe Waters

Vocus Webinar

Joe Waters

Selfishgiving.com

Cause Marketing: Give Until You Get

Raises Money, Awareness

Consumers love cause marketing

Consumers want more cause marketing

Companies are hearing the message

Companies are rewarded for listening

The Appeal of Cause Marketing

Consumer expectations of companies are at

an all-time high:

91% of those polled felt it was important for

companies to support a cause, up from 86% in 2008.

74% of consumers say they purchased a brand

because it supported a cause.

75% would try a brand they normally wouldn’t

because it supported a cause.

64% would pay more for a brand because it supports

a cause that is important to them.

US Consumers Want Cause Mktg

Americans are as amenable toward cause marketing as ever:

88% of Americans say it is acceptable for companies to involve

a cause or issue in their marketing. (33% increase from 1993)

83% of Americans wish more of the products, services and

retailers they use would support causes.

85% of consumers have a more positive image of a product or

company when it supports a cause they care about.

90% of consumers want companies to tell them the ways they

are supporting causes.

Put another way: More than 278 million people in the U.S. want

to know what a company is doing to benefit a cause!

Consumers Want More Cause MarketingConsumers Want > Cause Marketing

Cause marketing wins with Moms:

95% find cause marketing acceptable (vs. 88% avg)

92% want to buy a product supporting a cause (vs. 81% avg)

93% are likely to switch brands (vs. 80%)

61% of purchased more cause-related products in the past

year (vs. 41% avg)

And Millennials (18-24 year olds):

94% find cause marketing acceptable (vs. 88% avg)

53% bought a product benefiting a cause (vs. 41% avg)

Company’s support of social or enviro issues influences

decisions of where to work 87% (vs. 69% avg)

© 2011 For Momentum, L.L.C. All rights reserved.

Strong with Moms & Millennials

Cause marketing wins with men:

88% of men say it’s important for a brand to support a cause.

61% of men have purchased a brand because it supported a cause.

67% of men would purchase a brand because it supported a cause.

55% of men would pay more for a brand because it supported a cause.

Cause marketing motivates diverse audiences:

1/3 of Hispanic and African-American consumers report that they almost always choose brands that support causes they believe in, compared to just one in five Non-Hispanic Whites.

A Winner with Men and Diverse Audiences Winner with Men & Diverse Audiences

1.5 Million

#1 Care

PersonalExcellence.co

#2 Adopt an Army

#3 Lead with Emotion

#4 Matchy-Matchy

The Money is in the Register

#2

6%

72%

Point–of–Sale

Pinups

Register Programs

Round-Ups

Donation Boxes

pinterest.com/joewaters

The Vocus Family

About VocusVocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

PR Suite | Marketing Suite Online News Releases Publicity Email Marketing

@Vocus @PRWeb @Helpareporter @iContact