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Marketers often overlook and undervalue the power of sound in their quest to develop distinct, memorable brand identities. In today’s media rich environment where audio-enabled touch points are increasingly available, the strategic use of sound plays a key role in brand differentiation, recognisability, preference, emotional connection, and purchase intent. Steve Keller, CEO/strategist for iV / iV2, explores the discipling of audio branding, opening your ears to how brands can harness the power of sound to engage consumers, establish identity, and maximize ROI. From the Transform conference MENA in Dubai on 2 June 2014. For more info on Transform events please visit http://www.transformmagazine.net
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© iV 2014
sound business : giving your brand a voice - then teaching it to sing
© iV 2014
branding
© iV 2014
branding
© iV 2014
Don’t Leave Home Without It
branding
© iV 2014
branding
© iV 2014
audio branding
ux / uibrand theme
product sound
mnemonic
brand voice
soundscapes
advertising sound
branded audio content
© iV 2014
audio branding
sight sound?
© iV 2014
audio branding
relative importance
41%58%
sight sound
© iV 2014
audio branding
marketing expenditure12%
84%
sight sound
© iV 2014
sound benefitscommunicates on a deep emotional level
© iV 2014
sound benefits
speaks a universal language
communicates on a deep emotional level
© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
© iV 2014
connects us
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
sound benefits
engagementidentity
© iV 2014
asset
ROI
sound business
intuitionart science
data
© iV 2014
sound strategy
andart science
© iV 2014
sound strategy
© iV 2014
sound strategy
strategist
creative director
behavioral economist
© iV 2014
sound strategy
70% redemption rate
30% increase in engagement
© iV 2014
the power of sound
29% increase in sales16% increase in traffic
© iV 2014
the power of sound
130% increase in sales
© iV 2014
the power of sound
© iV 2014
the power of sound
27% increase in sales
© iV 2014
sound business : give your brand a voice - then teach it to sing
