Endless Summer

Keeping the season alive with targeted

Facebook Ads

The Nature of Seasonal Business

The Nature of Seasonal Business

The Problem

People have short memories.

The Opportunity

Our customers want summer back too.

What We’re Doing Now - Email

● Special Offers

● Exciting News

● Remembering Last Season

● Etc

The Problem(s) with Email

● People don’t open it.

● If it’s not timely, it feels irrelevant.

● They get annoyed and unsubscribe.

● And now...

Email is for Planning

Reminiscing and dreaming is where social

media shines.

Sweet! I post to Facebook.

Unfortunately, organic

reach on Facebook is

in sharp decline.

http://adage.com/article/digital/brand

s-organic-facebook-reach-crashed-

october/292004/

Why Sync My Data to Social?

Using Social Media, you can reach more of

your customers, in an appropriate context with

sponsored posts and tweets.

What does this mean for me?

Retargeting email opens results in a

22% increase in customer likelihood to

purchase.

http://www.exacttarget.com/blog/active-audiences-research/

Wait, but...

I’m already using email to get my message out

there—and it’s working.

Great! Now you can reach the customers who

aren’t opening your emails on social channels

to increase your results even more.

Big Results

Retargeting people not opening emails

across a secondary channel like

Facebook can increase the amount of

customers reached by 3x for business

to consumer companies.

Wait, but...

I’m more interested in getting new customers

than reaching existing ones.

Great! Create a lookalike audience based on

your best customers and reach up to 10 million

customers just like them.

TIP: You may want to refine targeting to big markets like Boston and New York.

Enter GoChime

This is where I’m going to pitch my startup,

GoChime.

GoChime in a Nutshell

GoChime exists as the secure, real-time data

bridge between clients’ first party data silos and

social.

What GoChime Does For You

GoChime brings Marketing Automation to

Facebook. We save you time, keep your data

secure, and get you going quickly and easily

with Facebook Ads and Custom Audiences.

With GoChime, you’ll have more time to handle

other urgent matters...

In Conclusion

Use new opportunities on social channels like

Facebook and Twitter in addition to existing

strategies to reach more customers and help

your business thrive all year long.