Sneak Peek: How Top Insurance Carriers Liberty Mutual &
Esurance are Revolutionizing Lead Generation
RingRevenue presents:In association with:
Sneak Peek: How Top Insurance Carriers are Revolutionizing Lead
Generation
1Agenda
Meet our panelistsThe Challenge: Better Quality LeadsMobiles
Calling: Whats Your Answer?Looking Forward: Best Tools and
PracticesJune 18th 2013 www.ringrevenue.com Copyright 2013
Proprietary & Confidential2
Meet our Panelists
Ryan HartmanDigital Marketing and Partner Revenue, Esurance
www.Esurance.comJaimie PicklesPresident, We Speak
Insurancewww.wespeakinsurance.comDrew Thorne-ThomsenVP of
Partnerships & Business Development,
RingRevenuewww.ringrevenue.comJune 18th 2013 www.ringrevenue.com
Copyright 2013 Proprietary & Confidential
3
Mobile, mobile, mobile! How to optimize for mobile and get more
conversions?
Quality is KingHow to generate exclusive, high quality leads
that arent oversold, old, unqualified or fraudulent?
Scalable growthHow to expand marketing distribution while
maintaining high ROI?
Lets talk QUALITY
June 18th 2013 www.ringrevenue.com Copyright 2013 Proprietary
& Confidential4
What are the biggest challenges insurance marketers face
today?
Why is lead quality control such a struggle?
How do you spot these issues?
What works to overcome these challenges?Lets talk QUALITYJune
18th 2013 www.ringrevenue.com Copyright 2013 Proprietary &
Confidential5Lets talk MobileHuge opportunity. Simply HUGE.
5.1B people own mobile devices1 25B + inbound sales calls in
2012215% of all searches take place on mobile320B + of calls
generated from mobile search (US only)4
June 18th 2013 www.ringrevenue.com Copyright 2013 Proprietary
& Confidential1-2 Source: The US Contact Center Decision-Makers
Guide, 20123 Google Mobile Playbook4 BIA Kelsey
6Making a phone call is one of the most intuitive actions on a
phone.
70% of mobile searches result in an action in 1 hour.1
June 18th 2013 www.ringrevenue.com Copyright 2013 Proprietary
& Confidential
1Mobile Marketer, 2012
7Lets talk Mobile
What strategies have you adopted for mobile?
How do online campaigns differ from mobile campaigns?
What strategies have you implemented as a result?
What is next on the horizon for mobile advertising?June 18th
2013 www.ringrevenue.com Copyright 2013 Proprietary &
Confidential8Lets talk Tools
How does a marketing manager or marketing agency deliver a
high-quality call for an auto insurance provider? Currently
insuredSafe region25+ yrs old, 5+ yr driving licenseNo traffic
violations3 or more vehicles in householdCollege educationJune 18th
2013 www.ringrevenue.com Copyright 2013 Proprietary &
Confidential9Lets talk Tools
What are the most important steps or tools in getting better
quality leads?
What key metrics and data points should you be evaluating for
each call marketing campaign?
Being able to trace everything back to the quote or policy is
crucial. How do you attribute ROI from inbound calls?
With all this data and technology, how have you been able to
grow and scale your business? June 18th 2013 www.ringrevenue.com
Copyright 2013 Proprietary & Confidential10Thanks for joining
us! Want to learn more?
[email protected]/[email protected]
18th 2013 www.ringrevenue.com Copyright 2013 Proprietary &
ConfidentialQ & A11
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