Going Native: The Newsfeed Integration Where Sponsored Content Fits In

Stephanie Losee @slosee

Executive Director, POLITICO Focus A brand journalism and data studio

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Shift Policy

Change Perceptions

Shape Opinions

American Chemistry Council

A case study on changing perceptions

FROM THE SALT OF THE EARTH

a lifeline for humanity

Pre-Campaign!

Native + Ads!

Native!

Ads!

Brand Lift Study Results!

CAMPAIGN DURATION!

BRAN

D RE

COG

NITI

ON!

100%!

END!START!0%!

75%!

  Because reaching audiences through

innovative digital storytelling is the future of communication.

Why are we so passionate?

Join us in finding ways to tell your story to POLITICO’s audience.