Modern SEO & Authority Content.

Strategies for 2015 and beyond.

@davidjenyns

The holy grail.

SEO has changed.

Keywords Links

Crawl Rankings

SEO in 2004

Great SEO isn’t just about SEO.

Keywords

Links Crawl

Rankings

SEO in 2014 Social

Content

Design & UX

Speed

Accessibility Email

Press & PR CX

Webspam Mobile

Internationalization Localization

Great SEO isn’t just about SEO.

Google’s leaked quality rating guidelines.

Biggest insight.

• EAT

The trump card.

Eric Schmidt"Within search results, information tied to verified online profiles will be ranked higher than contentwithout such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance; even the most fascinating content, if tied to an anonymous profile, simply won’t be seen because of its excessively low ranking." - The excerpt came from the Wall Street Journal, which quoted from The New Digital Age (1st Feb 2014).

Authorship is the answer.

X

• Insert respect my authrotiy.

How it works…

Your scoreboard.

What is modern SEO?

Website. Content. Share.

• <whiteboard text>

Website. Content. Share.

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TechnicalOnpage SEOOffpage SEO

Website. Content. Share.

• <whiteboard text>

TechnicalOnpage SEOOffpage SEO

Website.

The instructions are clear.

• Quick loading.

• Responsive.

• Great user experience.

Technical

Site speed.

https://developers.google.com/speed/pagespeed/insights/

https://support.google.com/webmasters/

• free report

Website. Content. Share.

• <whiteboard text>

TechnicalOnpage SEOOffpage SEO

TechnicalOnpage SEOOffpage SEO

What about onpage SEO?

What’s good onpage SEO?

Keyword master list.

• Your names / brands / products

• Predictive & related searches

• Analytics & site searches

Cross check it & data driven.

Screaming Frog.

www.screamingfrog.co.uk/seo-spider/

Map it.

• Map your site

• 1 keyword per page

• Titles/description/body

• User #1

<Insert keyword>

Website. Content. Share.

• <whiteboard text>

TechnicalOnpage SEOOffpage SEO

TechnicalOnpage SEOOffpage SEO

Takeresponsibility.

Reputation management.

How do you stack up?

Website. Content. Share.

• <whiteboard text>

Content.

What is authority content ?“The act of consistently creating and distributing helpful information and stories to gain the attention, engage and influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”

- David Jenyns

Helpful.

Consistent.

Attention, engagment, trust.

Video is the secret.

The fact is…

AuthorityContent.com

Maximum Authority, Minimum Time.

Website. Content. Share.

• <whiteboard text>

Share.

Your blog.

Your database.

Your social.

SEO happens naturally.

Rules to share by.

Optimise everything!

• Tile

• Description

• Tags

Amplify the winners.

• PDF sharing

• Press Release

• Infograhics

• Guest posts

Isn’t <insert tactic> dead?

The way internet was meant to be.

youtube.com/theSEOmethod

raul +dave

dave car

What I learned from the Lego car.

Some better than others.

EAT.Website.Content.Share.

Good SEO vs Bad SEO.

• free report

melbourneSEOservices.com/goodies

melbourneSEOservices.com/goodies

@davidjenyns