GOOGLE ONLINE MARKETINGAhmed N. Herbawi

AGENDA

How do you use the internet?

What are Google AdWords?

Facts about Google AdWords.

Key Terms.

Create a new campaign.

Do’s and don’ts for campaign management.

To applied.

HOW DO YOU USE THE INTERNET?

• Do you ignore the ads?

• Ever clicked an ad?

• Was the ad related to your mindset at the time you clicked?

•

WHAT ARE GOOGLE ADWORDS?

is Google's online advertising platform that can help you drive interested people who are searching on Google for specific information, service or product to your Website.

WHAT ARE GOOGLE ADWORDS? Your Ads will appears here when the users

search for your business on Google.

Organic Search Results

WHERE ARE WE TODAY…AND WHERE ARE WE GOING?

FACTS ABOUT GOOGLE ADWORDS

Date of Google AdWords launch 23/10/2000.

Number of Google AdWords Advertisers: Well over 1 million.

Number of Google display network site: More then a million.

Number of Apps serving Google Mobile ads: 300,000.

Number of Video Ads serving on Google site: 3.2 billion.

Decrease in cost per click across Google ad network from Q1 2013 to Q1 2014: 9%.

Source: http://expandedramblings.com/index.php/google-advertising-statistics/#.U2qwXPl_swC

KEY TERMS

Campaign: A component of your account that allows you to focus your advertising on specific products or services. Each campaign can contain multiple ad groups.

Ad Group: A collection of ads within a campaign that corresponds to a group of related keywords.

Keyword: A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad might be shown.

KEY TERMS

Maximum Cost-per-click (CPC) Bid: The maximum amount you’re willing to pay each time a user clicks on your ad for a particular keyword. You can set the maximum CPC bid at the ad group or keyword level.

Quality Score: The measurement used to determine your ad’s relevance to user searches. Your Quality Score is determined by your keyword’s click-through rate (CTR) on Google and by the relevance of your ad text, keyword, and landing page.

KEY TERMS

CPC/PPC: This is cost per click (sometimes also referenced as pay per click). When an advertiser places an advertisement they pay a fee every time the advertisement is clicked.

CPM: This stands for cost per impression.The advertiser pays for every 1,000 times the advertisement is display. It does not have be clicked.

Google rewards relevant, quality advertising with a higher position on the search page and lower cost, so making sure your ads are high quality is important.

Note:

CREATE A NEW CAMPAIGN

Before you create your first campaign, there a few important concepts to understand:

Understanding your customers.

Setting your budget.

Organizing your campaign.

DO’S AND DON’TS FOR CAMPAIGN MANAGEMENT

DO

Create multiple Ad Groups per campaign.

Group Campaign by theme, geography or product line.

Make it easy to maintain.

Continue refining your keywords and ad text.

DON’T

Create just one Ad Group and big list of keywords.

Mismatch keywords in one Ad Group.

Run dozens and dozens of keywords for low budget.

TO APPLIED

Go To:https://adwords.google.com