GOOGLE SUMMITNew AdWords Features You Need to Know

Our phones are the first thing we pick up in the morning…

and the last thing we put down at night.

• The shift to mobile has happened• More than half of all search and web traffic is mobile

2 TRILLION SEARCHES

• Searches per second: 63,000• Searches per minute: 3.8 million• Searches per hour: 228 million• Searches per day: 5.5 billion• Searches per month: 167 billion• Searches per year: 2 trillion

TABLET BIDDING IS BACK, BABY!

• Individual device bid adjustments • Wider range of bid adjustments, up to +900%• Device bidding applies to all campaign types• Coming in a few months

BIGGER MOBILE TEXT ADS

• New Ad format - more nails in the SEO coffin• Longer headlines up to 30 characters• Longer description line

up to 80 characters• 50% more text• 20% more CTR!

50% MORE AD TEXT ON MOBILE

20% MORE CLICKSON MOBILE

HELLO FACEBOOK

• Similar audiences + demographic targeting for the Search Network!

RESPONSIVE MOBILE DISPLAY ADS

• Automatically adjust to the look and feel of the surrounding content

• Built dynamically• Advertisers provide headlines,

description, an image and a URL

ADS ON MAPS

• Google serious about ads on Maps• A range of content types, as appropriate to category. • E.g. retailers can include local product inventory • Can include promotions and discounts to

encourage store visits.

LICK O’ PAINT FOR ADWORDS

• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months

LICK O’ PAINT FOR ADWORDS

• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months

PLAN YOUR ATTACK TODAY

• Don’t wait for change to happen, be ready

MOBILE FIRST

• Make sure you perform on mobile!• Allocate budget for development

BIGGER MOBILE ADS

• More text and information• More clicks to you

BID ADJUSTMENTS FOR TABLETS

• Historical performance data• Optimise for device

SIMILAR AUDIENCES FOR SEARCH

• Enables you to find new audiences• Expand your ad reach

DYNAMIC DISPLAY ADS

• Contextual and native• Test more budget across GDN

http://bit.ly/2aXnlvP