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Having a website without generating any traffic, leads or customers is a complete waste of time and money. Learning everything about digital marketing can be overwhelming! Especially when Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. Using SEO is one of the most task for any websites. With too many options out there to promote a website, there are hundreds and thousands of so called SEO experts that you can seek help, which is a good news but the problem there are some that are using and tricking Google. Thanks to Google’s strict guidelines and update, they cleaned up 80% of the so-called SEO companies that indulge in black hat SEO technique. This is why every business owner needs to understand that promoting a site with adherence to Google guidelines is very important to achieve long term.
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Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
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Googled SEO!
www.moz.com/google-algorithm-changewww.rankranger.com/google-algorithm-updates
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Image from : http://www.bluemagnet.co.za/blog.php
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Website Structure
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Search engine optimization (SEO) is the process of influencing the visibility of a web page in a search engine's organic search results.
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Google Basics
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Onsite SEO Matters
On-site SEO techniques include adjusting the layout of your
website, adding HTML scripts, inserting relevant keywords
within the content of your website ( Title Tags, Meta
Description Tags etc…)
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70% of ranking success in small markets is
attributed to on-page factors.
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• Keyword Research. • Keyword Mapping.• Meta Tag Optimization.• Content Optimization.• Image & Multimedia Optimization.• Schema. (http://schema.org/)• Navigation Structure.• Outbound Link Optimization.• Broken Link & Redirects.• Optimize 404 Error Page
Onsite SEO Matters
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Deferent Types of Keywords!
Short-tail keywords Example: “Shoes” or “women’s shoes”
Long-tail keywords Example: “Affordable women’s shoes online” is a long-tail version of “women’s shoes”
Navigational keywords Example: “Nikon” to find the website for the Nikon brand.
Informational keywords Example: “landscape photography tips” or simply “landscape photography”.
Transactional keywords Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords.
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Meta tags- Title tag - This is the page or post title as it shows up in the top of
your browser in the search engine.
- <title> Title text here </title>
- Meta Description Tag -This is the paragraph below the title that is used to draw readers in. The meta description tag is where you would want to put your site’s summary
- <meta name=”description” content=”This is where you put your site’s summary”/>
- Keyword meta tags – The meta keywords tag is where you put all of the keywords you use in your site.
- <meta name=”keywords” content=”SEO, Search Engine, etc”/>
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Keyword Research Tools
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Onsite SEO Promotions
• Create highly valuable, unique, fresh & quality content.• Produce informative and engaging blog content.• Videos on products, services, how to etc.• Show Infographics on Industry related topics.• Provide informative statistical case studies• Provide updated Industry specific news
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Content marketing is the foundation of every successful SEO campaign. Getting your website to rank on Google is not just about peppering your pages with one or two keywords. Google’s algorithms focus on quality content that engages, builds trust, and establishes authority.
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Off-site SEO techniques includes the process of "link building" or getting links back to your site from others. Or activities that happen outside of your website that have a direct influence on how your website behaves in search engines.
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Backlinks still contribute to over 60% of the rankings in search.
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Offsite SEO Promotions
• Build authenticity through high quality links and citation.• Customize business profiles at social networks.• Update frequently on social media with engaging content.• Generate Back Links from high quality Video sites.• Profiles and links from case studies, presentations.• Drive links from Infographics.• Use Pinterest Boards with Viral images
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Search engine algorithms now mimic user experience better than ever, so creating only keyword-based content is no enough to your websites the online visibility it needs.
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Links have always affected how a search engine perceives a website. The type of pages that link back to your site can have a significant effect on your brand’s visibility and traffic.
Link building processes have changed as search engines evolve, and you need to make sure the links to your website are “good” ones that improve its standing with search engines and online customers alike.
Penguin’s release just proved that “bad” links from questionable websites or massive amounts of paid links can be major liabilities
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• BackLink Monitoring• Site Monitoring
Track, monitor and protect website
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Over 80% ROI opportunity is found through analysis and reporting.
Track, monitor and protect website
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SEO Tools
moz.com/toolwoorank.comalexa.comcompete.comlink-assistant.commajesticseo.commoz.com/local/
google.com/analyticsgoogle.com/webmasters/opensiteexplorer.orgsocialcrawlytics.comgtmetrix.comwebpagetest.orginternetmarketingninjas.com
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Resources
SearchEngineJournal.comSearchEngineLand.com
Moz.comSEObook.com
SearchEngineWatch.com
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