V isualizations

Experiences

Conversations

Stories

Once upon a Time

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240-678-4697 | Washington, DC | benbassett919@gmail.com | linkedin.com/in/dbenbass | @benbassett919

DAVIDBENBASSETT

May 2010 - Aug 2010

May 2011 - May 2012

May 2012 - June 2013

Current

1. MS Office

2. Adobe Illustrator

3. Omnigraffle

4. Journey Mapping

5. Social Listening

6. Program Planning

Bachelorsof ScienceGraduated May 2012

University of MarylandRobert H. Smith School of BusinessCollege Park, MDOverall GPA: 3.5

Marketing and International Business

Treffpunkt. RTC’s Insights and Innovation blog.

The Lightbulb. Personal blog on marketing, technology, culture, and more.

Gamification Brownbag. RTC. Lunch and learn

Perspectives. Monthly articles on digital and cultural trends.

RTC Agency (WPP Group)Intern, Interactive Strategy

RTC Agency (WPP Group)Coordinator, Digital Innovation and Integration

RTC Agency (WPP Group)Associate, Insights & Innovation

RTC Agency (WPP Group)Experience Strategist, Insights & Innovation

Led qualitative market research focused on online conversations of target segments

Composed one page analyses on FDA warning letters and relevant digital trends

Assisted the User Experience team with website content audits and site design

Created personas for 3 new-business pitches using Comscore and secondary digital behavior research

Planned the messaging strategy for a client’s new FDA indication, incorporating two different audiences into one website

Leveraged Google Analytics to provide recommendations on email cadence and messaging optimization

Managed the relaunch of two websites and associated print and digital components of their CRM programs

Devise the operational strategy for CRM programs including communication cadences and connections between high-level campaigns and individual tactics

Develop the strategic foundation for integrated campaigns, including traditional and digital channels, for multiple national pharmaceutical brands

Study visual strategy and continuously look for ways to present information in a visually meaningful manner

Created a social media plan for RTC including the definition of a brand voice and strategies for multiple networks

I am a strategist. I strive to be well-versed in a variety of disciplines, and to create beautiful:

Understand audience physical and emotional experiences and use that knowledge to maintain customer-centricity throughout a campaign

Work closely with other departments, often as the bridge between Client Services and Creative

RTC Agency Blog. RTC’s core marketing blog