Blogging

Submitted By: Group 17

Kratika SaxenaFT153052

Sukriti Sinha FT154029

Swati MalikFT151062

Atul SinghFT151062

Krunal Kapadia152050

Tushank SharmaFT151061

Prateek VarshneyFT151081

Sayantan DuttaFT152092

Swagatam BasuFT153061

Debangan KarFT151096

TEAM

Blog or Weblog is a term used to describe websites that maintain an ongoing chronicle of information.

A blog features diary-type commentary and provides links to articles on other websites, usually presented as a list of entries in reverse chronological order. Blogs may range from personal to political, and can focus on one narrow subject or a whole range of subjects.

Many blogs provide commentary on a particular subject; while others may function as more personal online diaries; some perform the role of online brand advertising of a particular individual or company. A typical blog combines images, texts and links to other blogs.

What is Blogging?

Business Blogging

What is it?

• Not a Hobby like Personal Blogs• Earns money for Business

Why is it

essential?

• Search Engine Optimization• Every time you post a new blog post on your website, you have a new web page on your website.

• More the number of pages, more chances you have to rank in Search Engines.

Benefits of blogging in business

It helps drive traffic to your website.One more indexed page every time.creating content that people can share on social networksyour blog can serve as that repository of content

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Benefits of blogging in business

It helps convert that traffic into leads.

By adding lead generating call to action to every blog post we create a potential conversion

It helps establish authority

By consistently creating content that's helpful for your target customer, help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

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Benefits of blogging in business

It drives long-term results.

One hour of effort today can turn into hundreds of thousands of views and leads in the future.

About 70% of our traffic each month comes from posts that weren't published that month.

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Why blogs matter???Possibility of getting up more close and personal- linked to authors, human beings providing a face to an otherwise faceless organization.personal dimension also adds to credibility, interaction, relationship-building and a sense of community and familiarity.

Allow more types of informationcorporate blogs allow users to zoom in on topics or specific advantages in a way that’s in tune with their goals and what they readers seek in a personal way.we can write about anything that serves our goals and those of the readers.

Offer what people look forenable businesses to put out content much faster than is the case with websites.Search engines love good blogs, this gives more chances to be found with blogs, build more entry points and develop more relationships

Feedback mechanismBlogs can be used as never-ending feedback and monitoring systemsGiven that people do not provide feedback directly , blogs encourage dialogue which help businesses to get customer insights about their product/service.

Blunders and Potentials!!!

Company blogs are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – some businesses manage their online presence more successfully than others.

There are a number of sins in the corporate blogging world, including:• Posting solely about your own products• Using a blog primarily as a sales tool• Failing to create dynamic content• Neglecting a blog for months on end• Blogging under an obviously false persona• Failing to maintain the appearance of a blogCompany blogs have so much potential. Businesses can use these

platforms for a range of purposes, from developing a reputation as an industry thought leader, to engaging with customers and building brand loyalty.

A Live Senarios- Virgin Atlantic!!!

• The Virgin Group are marketing experts. Their social media accounts are always full of dynamic and interesting content, so it comes as no surprise that their company blogs show the same creative flair. Although all of Virgin’s blogs are excellent, the Virgin Atlantic blog is one of the best.

• The Virgin brand as a whole is about experience – holiday upgrades become ‘Mojo Boosters’, and Virgin Galactic’s on board safety measures are the company’s ‘North Star’. The Virgin Atlantic blog follows this brand tone – visitors to the site can enjoy posts about extreme sports, fine dining, and the airline’s myriad destinations. They do also write about their own services and products, but these posts are in the minority.

Things to learn from the Virgin Atlantic blog

• Research your target readership thoroughly. Understand who your audience is, and what type of content they’ll enjoy reading – and, more importantly, which posts they’re likely to share on social media.

• Find the story. Top bloggers find interesting angles, and approach stories in unusual and innovative ways. If your product or service isn’t exciting on its own, find a way of making it dynamic.

Some snapshots of the blog

Another Example - Marriott International

• One company which always strikes the right tone is Marriott International. Their blog, ‘Marriott on the Move’, is universally recognised as an excellent example of corporate blogging.

• Written from the first-hand perspective of CEO Bill Marriott himself, the posts are a mix of his own insights on the hotel industry, tips for business success, celebrations of Marriott milestones, and his personal life.

Things to learn from the Marriott blog:

• If you have expertise, share it. Bill has been a leading figure in the hotel industry for decades, and he has accumulated a wealth of business knowledge. Sharing your insights can drive traffic to your blog, and raise the profile of your brand.

• Be authentic. Bill’s personal revelations lend a human side to Marriott’s corporate identity. Personality is a vital ingredient for any company – it separates great companies from the rest.

Some snapshots of the blog

RecommendationsSpread the word.Add quality content.Blog early, blog often.Link to your own old posts.Add links and images to your blog postsWrite comments on related blogsWrite title tags for both your readers and Google.Cover topics that need attention

THANK YOU!!!